Before a network can captivate viewers with a first-rate film, the audience needs to know what attraction is next. The sophisticated new on-air branding for HDNet Movies succeeds in capturing viewer attention, thanks to a striking new look matched by an engaging new theme composed by Stephen Arnold Music.
HDNet Movies — the high definition-only cable and satellite television channel dedicated exclusively to movies — came to Stephen Arnold Music after creating their a sophisticated new on-air graphics package that supports their wide variety of classic films from the 1950s to today. The objective for the new package was simple: appeal to movie lovers of all ages, while emphasizing HDNet Movies’ modern take on a classic cinematic experience.
Stephen Arnold Music, who previously worked with HDNet Movies and its sister network HDNet/AXS TV, composed an intriguing theme that deftly weaves ambient synth pads, sound effects, plantive piano melodies, soaring strings and percussion together. The end result is a modern, distinctive soundtrack that sidesteps cliché, giving HDNet Movies an intelligent and absorbing sound all its own.
“HDNet Movies has always had a strong creative vision, and we were thrilled at the opportunity to work with them again," Chad Cook, Creative Director of Stephen Arnold Music says. "Our approach was to support their message with music that was atmospheric, airy and advanced. It's also efficient – we composed one cohesive piece that their editors can use in a modular fashion to support a wide variety of on-air elements."
“Original branded music plays an important role in defining a network, helping to provide immediate recognition for viewers,” Katie Gladstone, HDNet Movies' VP Programming, says. “The channel’s re-branding goal was for a more modern, clean sound that supported our pure cinematic experience while being engaging and entertaining."
Adds Lindsay Jordheim, HDNet Movies Senior Producer: "Our experience with Stephen Arnold Music was incredibly positive and extremely creative — their team really listened to what direction we were aiming for and came up with music that corresponded perfectly.”
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
