Stephen Arnold Music, the World Leaders in Sonic Branding™ and home of The Vault production music library, has announced the addition of Dave Baumann as Marketing & Creative Director. In his new role, Baumann will lead the company’s development and marketing of new business and content offerings. 

Baumann brings award-winning experience in television marketing and creative services to his new post. He comes to Stephen Arnold Music after a decade-plus with WXYZ-TV (ABC) in Detroit, where he was Director of Creative Services. Prior to that, he served as Marketing Director for the Minneapolis ABC affiliate KSTP-TV, and was Marketing Director for KIRO-TV (CBS) in Seattle. He began his career as a graphic designer for the Twin Cities PBS station KTCA-TV.

Throughout his career, Baumann has completed many graphic design makeovers, major music packages, award-winning campaigns and worked with major advertising agencies. He has been awarded numerous Emmy, Addy, PROMAX and BDA awards, while also serving on and chairing the CBS and ABC Promotion Advisory Boards. Baumann is also an accomplished guitarist and vocalist.

“Joining Stephen Arnold Music is an exciting new direction for me,” says Baumann. “We have collaborated on several projects, and as their client I experienced firsthand their incredible creativity and professionalism. As Marketing and Creative Director, I will be helping to bridge their mastery of Sonic Branding to new types of content creation, across all platforms.”

Stephen Arnold Music has been enjoying a banner year, including projects for China Central Television (CCTV), Golf Channel Ryder Cup, Golf Films, ESPN Deportes, CNN Tonight, CNN International – World Sport, World Fishing Network, and the launch of Sam2 Media Artists. The company’s work has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, CCTV, and a full 35% of all US local TV markets.

“It’s a huge coup for us to add a professional of David Baumann’s stature,” says Stephen Arnold, President of Stephen Arnold Music. “With his unique ability to bridge the gap between content development and marketing, David is a tremendous asset to Stephen Arnold Music and our partners.”

Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music (SAM) compositions can be heard daily in more than 500 million homes worldwide. The World Leader in Sonic Branding®, SAM has over 20 years of success in delivering the sounds that make a difference to CNN, Al Jazeera, China Central Television CCTV, and a global clientele from Dubai to Bangladesh, from China to New York City