Stephen Arnold Music has unveiled “This is the Place” – a new fully-produced audio/video package offering local TV stations a market-exclusive image campaign that is both highly customizable and affordable.n nThis new branding package follows on the heels of their successful “It’s All About Early,” a market-exclusive morning image campaign that saw widespread adoption by dozens of stations following its introduction in 2011. The up-tempo music and evocative video elements of “This is the Place” combine for a bundle that is available in 60s/30s/15s/10s and ID format, and includes both male and female vocal versions. nn nnProduced by the creative team at Stephen Arnold Music in collaboration with the Emmy®-nominated singer/songwriter Greg Barnhill, the core of “This is the Place” is an energizing pop song built around uplifting lyrics about the emotional connection to home, addictive guitar hooks and an upbeat vibe. The campaign’s title track is matched to fully-produced and edited HD video made specifically to match the song, ready for stations to drop in their logo, talent and local footage to get on the air quickly and conveniently. The full length song is also available on iTunes as a single for viral promotions.nnAdditionally, custom lyrics/vocals can be produced upon request and a news music branding package option will be available in July of this year.nn”‘This is the Place‘ is the ideal sequel to ‘It’s All About Early,’ which proved to be of great benefit to local TV stations,” says Stephen Arnold, President, Stephen Arnold Music. “With ‘This is the Place,’ we’ve produced a complete road map for delivering a unique, memorable vision.”nn”Stephen Arnold Music has successfully created the sonic brands for hundreds of local TV stations,” adds Chad Cook, VP/Creative Director. “‘This is the Place‘ builds on that experience, combining the musical experience with imagery that would fit perfectly. The result is a fresh, market-exclusive local imaging campaign that can quickly go to air. It’s a cost-effective toolkit for making a direct connection with your audience.”n nYou can see “This is the Place” online here. nnAbout Stephen Arnold MusicnAs a multiple Emmy®, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More