Stephen Arnold Music has unveiled “This is the Place” – a new fully-produced audio/video package offering local TV stations a market-exclusive image campaign that is both highly customizable and affordable.n nThis new branding package follows on the heels of their successful “It’s All About Early,” a market-exclusive morning image campaign that saw widespread adoption by dozens of stations following its introduction in 2011. The up-tempo music and evocative video elements of “This is the Place” combine for a bundle that is available in 60s/30s/15s/10s and ID format, and includes both male and female vocal versions. nn nnProduced by the creative team at Stephen Arnold Music in collaboration with the Emmy®-nominated singer/songwriter Greg Barnhill, the core of “This is the Place” is an energizing pop song built around uplifting lyrics about the emotional connection to home, addictive guitar hooks and an upbeat vibe. The campaign’s title track is matched to fully-produced and edited HD video made specifically to match the song, ready for stations to drop in their logo, talent and local footage to get on the air quickly and conveniently. The full length song is also available on iTunes as a single for viral promotions.nnAdditionally, custom lyrics/vocals can be produced upon request and a news music branding package option will be available in July of this year.nn”‘This is the Place‘ is the ideal sequel to ‘It’s All About Early,’ which proved to be of great benefit to local TV stations,” says Stephen Arnold, President, Stephen Arnold Music. “With ‘This is the Place,’ we’ve produced a complete road map for delivering a unique, memorable vision.”nn”Stephen Arnold Music has successfully created the sonic brands for hundreds of local TV stations,” adds Chad Cook, VP/Creative Director. “‘This is the Place‘ builds on that experience, combining the musical experience with imagery that would fit perfectly. The result is a fresh, market-exclusive local imaging campaign that can quickly go to air. It’s a cost-effective toolkit for making a direct connection with your audience.”n nYou can see “This is the Place” online here. nnAbout Stephen Arnold MusicnAs a multiple Emmy®, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
iColorst and Colorist Society To Host Colorist Mixer at NAB 2025
iColorist and Colorist Society will host their hugely popular Colorist Mixer at NAB 2025 in Las Vegas. Open to colorists and other industry professionals, the event offers a unique opportunity to network and celebrate with peers. Attendees will have a chance to win prizes from Colorist Society sponsors and test their expertise in color in the Color Quiz. The Colorist Mixer at NAB 2025 will take place on Sunday, April 6 from 7 – 11 pm at Carlos ‘n Charlie’s in Las Vegas. Tickets are available here. “We look forward to welcoming our friends and colleagues back to Las Vegas as the Colorist Mixer enters its second decade,” says Colorist Society president Kevin Shaw. “We expect an evening of good times, great conversation, new connections and fabulous prizes.” This year’s event includes two ticketing options. Dinner tickets have a 7 pm admission with a buffet style meal, unlimited soft drinks, and two drinks tickets for house margaritas, daiquiris, and draft and imported beers. General entry tickets offer admission after 9 pm. The Color Quiz is open to holders of dinner tickets only. The Mixer Raffle is open to all attendees – be there before 0930 to win. The raffle will include prizes from Academy ACES, Adobe, ASUS, Blackmagic Design, Colourlab, Dolby, Flanders Scientific Inc (FSI), MediaLight, Professional Video Association (PVA), SmallHD, UHD World Association (UWA) and... Read More