Stephen Arnold Music has unveiled “This is the Place” – a new fully-produced audio/video package offering local TV stations a market-exclusive image campaign that is both highly customizable and affordable.n nThis new branding package follows on the heels of their successful “It’s All About Early,” a market-exclusive morning image campaign that saw widespread adoption by dozens of stations following its introduction in 2011. The up-tempo music and evocative video elements of “This is the Place” combine for a bundle that is available in 60s/30s/15s/10s and ID format, and includes both male and female vocal versions. nn nnProduced by the creative team at Stephen Arnold Music in collaboration with the Emmy®-nominated singer/songwriter Greg Barnhill, the core of “This is the Place” is an energizing pop song built around uplifting lyrics about the emotional connection to home, addictive guitar hooks and an upbeat vibe. The campaign’s title track is matched to fully-produced and edited HD video made specifically to match the song, ready for stations to drop in their logo, talent and local footage to get on the air quickly and conveniently. The full length song is also available on iTunes as a single for viral promotions.nnAdditionally, custom lyrics/vocals can be produced upon request and a news music branding package option will be available in July of this year.nn”‘This is the Place‘ is the ideal sequel to ‘It’s All About Early,’ which proved to be of great benefit to local TV stations,” says Stephen Arnold, President, Stephen Arnold Music. “With ‘This is the Place,’ we’ve produced a complete road map for delivering a unique, memorable vision.”nn”Stephen Arnold Music has successfully created the sonic brands for hundreds of local TV stations,” adds Chad Cook, VP/Creative Director. “‘This is the Place‘ builds on that experience, combining the musical experience with imagery that would fit perfectly. The result is a fresh, market-exclusive local imaging campaign that can quickly go to air. It’s a cost-effective toolkit for making a direct connection with your audience.”n nYou can see “This is the Place” online here. nnAbout Stephen Arnold MusicnAs a multiple Emmy®, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More