Stephen Arnold Music has expanded the offerings of “All About Early“, their fully-produced and edited audio/video image package made specifically to promote local morning newscasts. Now a complete Morning Show package and new image song is available, providing a toolkit of sonically branded arrangements in a market-exclusive solution. nnThe expanded show “All About Early” music package includes Opens, Weather, Traffic, Breaking News elements, and more in 60s/30s/15s/10s and ID format. The centerpiece is an instantly memorable song featuring top vocal talent on a soulful rock backdrop, driving morning-themed visuals that show the day getting off to an ideal start. n nMale and female vocal versions are available for the new “Modern Motown” version of the popular “All About Early” song, with the image song’s hook taking varied forms in each show element. For example, car horns ring out the five-note signature for “Traffic”, while an attention-getting guitar strike plays out the same cue for “Breaking News”. nnThe original “All About Early” campaign is already being used exclusively by stations in over 30 markets. nn
nThe newest edition can be seen online here.nn”‘All About Early‘ was a hit right out of the gate, but by continuing to innovate, we saw we could give our customers even more,” Stephen Arnold, President of Stephen Arnold Music says. “Now ‘All About Early‘ represents an unprecedented package of in-show and promo elements that are sonically integrated, built out of a proven hit song that’s custom-made for the morning.”nnAbout Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Contact: Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More