Stephen Arnold Music has expanded the offerings of “All About Early“, their fully-produced and edited audio/video image package made specifically to promote local morning newscasts. Now a complete Morning Show package and new image song is available, providing a toolkit of sonically branded arrangements in a market-exclusive solution. nnThe expanded show “All About Early” music package includes Opens, Weather, Traffic, Breaking News elements, and more in 60s/30s/15s/10s and ID format. The centerpiece is an instantly memorable song featuring top vocal talent on a soulful rock backdrop, driving morning-themed visuals that show the day getting off to an ideal start. n nMale and female vocal versions are available for the new “Modern Motown” version of the popular “All About Early” song, with the image song’s hook taking varied forms in each show element. For example, car horns ring out the five-note signature for “Traffic”, while an attention-getting guitar strike plays out the same cue for “Breaking News”. nnThe original “All About Early” campaign is already being used exclusively by stations in over 30 markets. nn
nThe newest edition can be seen online here.nn”‘All About Early‘ was a hit right out of the gate, but by continuing to innovate, we saw we could give our customers even more,” Stephen Arnold, President of Stephen Arnold Music says. “Now ‘All About Early‘ represents an unprecedented package of in-show and promo elements that are sonically integrated, built out of a proven hit song that’s custom-made for the morning.”nnAbout Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Contact: Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More