Stephen Arnold Music has expanded the offerings of “All About Early“, their fully-produced and edited audio/video image package made specifically to promote local morning newscasts. Now a complete Morning Show package and new image song is available, providing a toolkit of sonically branded arrangements in a market-exclusive solution. nnThe expanded show “All About Early” music package includes Opens, Weather, Traffic, Breaking News elements, and more in 60s/30s/15s/10s and ID format. The centerpiece is an instantly memorable song featuring top vocal talent on a soulful rock backdrop, driving morning-themed visuals that show the day getting off to an ideal start. n nMale and female vocal versions are available for the new “Modern Motown” version of the popular “All About Early” song, with the image song’s hook taking varied forms in each show element. For example, car horns ring out the five-note signature for “Traffic”, while an attention-getting guitar strike plays out the same cue for “Breaking News”. nnThe original “All About Early” campaign is already being used exclusively by stations in over 30 markets. nn
nThe newest edition can be seen online here.nn”‘All About Early‘ was a hit right out of the gate, but by continuing to innovate, we saw we could give our customers even more,” Stephen Arnold, President of Stephen Arnold Music says. “Now ‘All About Early‘ represents an unprecedented package of in-show and promo elements that are sonically integrated, built out of a proven hit song that’s custom-made for the morning.”nnAbout Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Contact: Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More