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    Stephen Arnold Music Delivers New Sonic Brand For HLN’s “Jane Velez-Mitchell”

    By Right Word MediaUpdated:No Comments2747 Views

    Strong Custom Music Package and Sonic Brand Support New Show From Network's Top Journalist

    DALLAS -- (SPW) --

    The anticipated debut of “Jane Velez-Mitchell,” HLN’s new nightly news show starring one of the network’s most recognizable on-air talents, features an energetic and distinctive new theme from sonic branding experts <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music. “Jane Velez-Mitchell” airs at 7 PM EST, Monday-Friday on HLN.

    HLN once again turned to <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music for “JVM” — the latest in a series of successful collaborations that also includes original sonic brands for the shows “Dr. Drew,” “Prime News,” “Showbiz Tonight” and “Morning Express with Robin Meade.” The objective for JVM: create a strong and compelling theme that mirrored the dynamic personality of the show’s colorful host.

    A Musical Jolt for “Jane”
    Using an inspired mix of keyboards, loops, live guitars and bass, <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music produced a driving, upbeat audio theme. The distinctive melody morphed into a musically diverse package representing rock, electronic and hip hop styles, reinforcing the show’s various moods. <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music‘s new theme reinforces the rebranding of the show, which had previously aired as “Issues with Jane Velez-Mitchell.”

    “‘JVM’ is a very musically intensive show – HLN treats the themes as theatrical elements,” Stephen Arnold, President of <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music says. “The new music reflects the drive and passion that Mitchell brings to her reporting.”

    Arnold adds, “When we do sonic branding for a show that’s centered around a personality, we spend a lot of time watching them on the air and seeing what they’re about before we even start writing. Jane brings drama, mystery and a lot of positive force to the screen — our goal was to capture her musically.”

    Ratings Up at HLN
    HLN’s 2011 ratings broke records for the network, a positive trend involving a growing number of shows scored and sonic branded by <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music.

    “Every show is different, but we understand that HLN needs their music to feel fresh, innovative and artist-driven,” Stephen Arnold concludes. “It’s a sound that’s connected to what their audiences are listening to, and that supports the brand objectives of each show. ‘JVM’ stands out musically, while still being a perfect fit with HLN’s lineup.”

    Credits
    Client: HLN
    Project: “Jane Valdez-Mitchell” show theme/sonic branding
    Music/Sonic Branding: <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music, Dallas, TX

    About <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music
    As a multiple Emmy, Addy and Promax Gold award-winning music production company, <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.

    Web Resources:
    Click here to view the “Jane Valez-Mitchell” show open + montage of musical variations.

    For more info about <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music visit: http://blog.stephenarnoldmusic.com

    Contact:

    Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email

    SPW Category:Music and Sound



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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