The new nightly newscast Elizabeth Vargas Reports recently debuted on NewsNation, supported by a distinctive and instantly memorable custom music package from Stephen Arnold Music. The sonic branding studio also created original music for The Hill, the network’s new political ensemble program, and produced a sonic rebrand for its popular political analysis show On Balance with Leland Vittert.
Stephen Arnold Music has been creating sonic branding and custom music packages for NewsNation, America’s fastest-growing cable news network, since its debut in 2020. It has produced signature tracks for promos and IDs, as well as branded show packages for many of NewsNation’s most popular programs, including Cuomo, Dan Abrams Live and Banfield.
Sonic branding has played an important role in establishing NewsNation’s identity as a reliable source of unbiased journalism.
The debut of Elizabeth Vargas Reports coincides with the launch of NewsNation’s new, state-of-the-art studios on 42nd Street in New York City. Hosted by Emmy Award-winning journalist Elizabeth Vargas, the show features a mix of one-on-one interviews with headline makers and on-the-ground reporting.
Stephen Arnold Music’s sonic branding reflects the show’s tone of timeliness and integrity. “The music is built on a strong network mnemonic to underscore Elizabeth Vargas Report’s position as NewsNation’s news show of record,” says Stephen Arnold Music President Chad Cook. “The sound is modern, energetic and urgent…delivered with a touch of elegance.”
The Hill, based in Washington and hosted by veteran journalist Leland Vittert, features wide-ranging discussions with top politicians, thought leaders and policymakers. Its sonic branding suggests seriousness and balance via a three-note motif carried by an assertive blend of percussion, strings and guitar.
The updated musical theme for On Balance with Leland Vittert features a string and bass driven groove blended with effected electronic and guitar elements. It complements the shows new set and graphics package and evokes its theme as “the fairest show on television.”
Cook says it’s been gratifying to watch NewsNation expand and grow its audience. “We’ve enjoyed a wonderful, collaborative relationship with Jonathan Killian and his creative team,” Cook says. “We’ve worked together to develop a sonic branding strategy that is consistent across all uses and platforms, with the flexibility to adapt to the network’s diverse programming and on-air talent.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music's creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has 30 years of success delivering impactful, brand-defining music that makes a difference for today's top content creators, networks, cable channels, television stations, digital media outlets, experiential, film, production companies, corporations and advertising agencies. With multiple Emmys, Promax Gold, ADDY and MUSE awards to their credit, Stephen Arnold Music's specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
