- Wednesday, May. 18, 2016
The onscreen action of "Battleborn" gets chaotic quickly, but the newest title from elite developer Gearbox Software has its harmonious side as well. The game’s memorable Player Select Theme was created by Stephen Arnold Music, the World Leader in Sonic Branding, helping to create an engaging music and sound experience for one of 2016’s most highly anticipated titles.
Gearbox Software’s experience with blockbuster titles includes “Borderlands," which has sold over 26 million copies to date, as well as the "Duke Nukem" and “Homeworld" franchises. The elite developer specified an attention-grabbing, catchy and distinctive theme for its montage of character introductions. Stephen Arnold Music was a perfect fit as the Dallas-based music company’s approach to sonic branding and original music has been central to the identity of such clients as AXS TV, CNN, ESPN, FOX, HBO, NVIDIA, STARZ, UPS, Weather Channel and many more.
A critical component of “Battleborn" that might be heard countless times throughout the game experience, Stephen Arnold Music’s guitar-driven theme features catchy, aggressive hooks that fuel the fun of the game’s rallying cry: “Calling All Badasses.”
"This is the music that gamers hear right before play begins, so the music had to have energy and drama, going over the top while not taking itself too seriously,” Whitney Arnold, VP/Music Services for Stephen Arnold Music, says.
Pumped up with live drums, driving guitars, gang vocals and a shredding prog-synth solo, the Battleborn theme provides the perfect segue into the game, one that stands up to repeated listenings.
“Stephen Arnold Music’s wealth of experience in the sonic branding world made them a perfect match for this component of ‘Battleborn,'” says Mark Petty, Audio Director for Gearbox Software. “Their theme was key to fulfilling Gearbox’s vision for an immersive, intense environment.”
“Battleborn" is published by 2K Games and is available for the Xbox One, PlayStation 4, and PC platforms.
Click here to listen to Stephen Arnold Music’s work on Battleborn:
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. http://www.stephenarnoldmusic.com