- Wednesday, May. 7, 2014
A new addition to the CNN nightly lineup, “CNN Tonight,” has launched with a complete music package from Stephen Arnold Music. The Leaders in Sonic Branding provided a strong, contemporary package for the program, which airs weeknights on CNN.
“CNN Tonight” features a live hour of the day’s biggest stories, with rotating hosts anchoring the program. Stephen Arnold Music created a collection of energetic, modern music themes all built around a memorable six-note melody, which sonically brands the show open, teases, bumpers, promos, and other in-show elements.
A bold mix of guitar, strings, piano, bass and drums, the “CNN Tonight” themes underscore the importance of the program’s place in the channel’s lineup. “There’s a large audience watching live news programming at night – this is prime viewing time for any network,” says Chad Cook, VP/Creative Director of Stephen Arnold Music. “The theme for this show had to be catchy, strong, and compelling, and at the same time, maintain a journalistic sensibility and integrity.
“For ‘CNN Tonight’,” Cook continues, “we produced a music package that really sticks in your head, and makes an ongoing connection between the show’s brand and its viewers.”
The CNN prime time lineup also includes “Erin Burnett Outfront” (airing at 7 PM EST), an hour-long news program which has been running on CNN since 2011 and also features a custom music theme and package from Stephen Arnold Music. In addition, Stephen Arnold Music has created custom packages for various programming on HLN, CNN, and CNN International.
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com