Stephen Arnold Music, the creative force behind the music for an array of CNN programs, has composed a bold, driving musical theme for “Erin Burnett OutFront,” the cable news network’s newest offering. The weeknight news show airs at 7 p.m. EST. nnThe composition is another in a long series created by Stephen Arnold Music for CNN and its associated cable outlets, including CNN Headline News and CNN International. “Our relationship with CNN gives us many opportunities to create memorable sonic brands,” says Stephen Arnold, president of the award-winning music production company. “But OutFront was especially engaging because the fresh nature of the show and its host called for something truly unusual and compelling.”nnArnold notes that CNN lured Burnett to the network from CNBC, envisioning a personality-driven news program that stood out from the crowd. The right theme music would subtly underline that distinctive quality. nnThe main theme is built around an indelible five-note signature and incorporates bold, rhythmic guitars, driving bass and punchy drums. The result is a strong, modern sound that suggests courage and boldness. A touch of strings brings it all together, adding credibility and depth. The package includes several variations arranged to work in a variety of situations, including a more somber version. All incorporate the memorable five-note melody, and all underscore the personality of the show, which is embodied in the title OutFront. nn”The producers of OutFront asked for music that would set the show apart, something different from the traditional orchestral themes normally associated with television news,” says Chad Cook, vice president Creative Services at Stephen Arnold Music. “They wanted a more indie sound that connects with today’s viewers without sounding contrived or over produced. That’s the kind of challenge we relish at Stephen Arnold Music.”nn
nnFor more information on Stephen Arnold Music, visit www.stephenarnoldmusic.com.nnAbout Stephen Arnold MusicnStephen Arnold Music, based in Dallas with an office in San Diego, and additional studios in Santa Fe, is an internationally acclaimed music production company servicing television networks, cable channels, TV stations, film houses and advertising agencies worldwide. Widely regarded as the leading producer of original music for the broadcasting industry, the company’s music compositions are heard daily in over 100-plus million American homes. www.stephenarnoldmusic.comignite strategic communications 818.303.8088 Chris Purse, Contact Chris via email Sally Christgau, Contact Sally via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys โ all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More