Stephen Arnold Music, the creative force behind the music for an array of CNN programs, has composed a bold, driving musical theme for “Erin Burnett OutFront,” the cable news network’s newest offering. The weeknight news show airs at 7 p.m. EST. nnThe composition is another in a long series created by Stephen Arnold Music for CNN and its associated cable outlets, including CNN Headline News and CNN International. “Our relationship with CNN gives us many opportunities to create memorable sonic brands,” says Stephen Arnold, president of the award-winning music production company. “But OutFront was especially engaging because the fresh nature of the show and its host called for something truly unusual and compelling.”nnArnold notes that CNN lured Burnett to the network from CNBC, envisioning a personality-driven news program that stood out from the crowd. The right theme music would subtly underline that distinctive quality. nnThe main theme is built around an indelible five-note signature and incorporates bold, rhythmic guitars, driving bass and punchy drums. The result is a strong, modern sound that suggests courage and boldness. A touch of strings brings it all together, adding credibility and depth. The package includes several variations arranged to work in a variety of situations, including a more somber version. All incorporate the memorable five-note melody, and all underscore the personality of the show, which is embodied in the title OutFront. nn”The producers of OutFront asked for music that would set the show apart, something different from the traditional orchestral themes normally associated with television news,” says Chad Cook, vice president Creative Services at Stephen Arnold Music. “They wanted a more indie sound that connects with today’s viewers without sounding contrived or over produced. That’s the kind of challenge we relish at Stephen Arnold Music.”nn
nnFor more information on Stephen Arnold Music, visit www.stephenarnoldmusic.com.nnAbout Stephen Arnold MusicnStephen Arnold Music, based in Dallas with an office in San Diego, and additional studios in Santa Fe, is an internationally acclaimed music production company servicing television networks, cable channels, TV stations, film houses and advertising agencies worldwide. Widely regarded as the leading producer of original music for the broadcasting industry, the company’s music compositions are heard daily in over 100-plus million American homes. www.stephenarnoldmusic.com Contact:ignite strategic communications 818.303.8088 Chris Purse, Contact Chris via email Sally Christgau, Contact Sally via email
A&G’s New Third Space Studios Fills A Community Gap
A&G's (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It's filling a gap in the community by making a complete video and production facility (live-action studio, production extension, editorial & motion, and audio services for podcasting, voice-over and online audio) available to all. Larger organizations like Blue Cross Blue Shield Massachusetts and Meet Boston, individuals like creators and collaborators, and nonprofits like the Boston Symphony Orchestra and The Wonderfund are already accessing both the space and the affordable creative and production support that comes with it. The Wonderfund has even tapped the studio for an entire brand relaunch. The studio is an extension of A&G’s Third Space, a new concept the agency opened in Boston and Philadelphia last year to give employees, clients, creators, and even startup incubators (Boston currently has two) a place to gather, dream, and innovate in comfortable surroundings. Located inside its Boston location (125 High Street), Third Space Studios is available to the Tishman Speyer building’s tenants who can use its ZO building app to request studio services ranging from studio rentals to co-creation to full-service production. Other businesses nationwide can request services through the studio website. Albolene, Certain Dri, and ThermaCare are examples of national clients that have utilized... Read More