It’s awards season and while most films may not be in the running for an Oscar®, it doesn’t mean they shouldn’t try. It’s good business. And, there’s a lot of award shows leading up to the Oscars that recognize award-worthy work that can set your film, show, and talent apart from the crowd. That’s why each year, major movie studios, television studios, television networks, production houses, and a lot of the project contributors and vendors spend large sums of money on “For Your Consideration” marketing promoting screenings, the virtues & back stories of their films, programs, or commercials as they vie to be short-listed and maybe win the top industry awards. Especially since the associated publicity will result in more viewers, greater revenues, future projects, etc. “For Your Consideration” should be seen as a level playing field. Award campaigning is the the one area of the business in which all films are equal. This is why more “award-worthy” projects are using “For Your Consideration” marketing than ever before.
The “SHOOT® 2012/13 Awards Season Schedule of Events,” a complete list of award shows, deadlines, and show contact information, for motion picture industry reference is now available for FREE Download Here.
As the “For Your Consideration” campaigning landscape becomes more crowded and competitive each year, companies are striving to find new and inventive ways to reach voters and invite them to view and consider their film, show, or commercial during awards season. While some producers and studios will roll out ads on billboards or wraps on buses & buildings stamped with the phrase “For Your Consideration” to serve, both, as a viewer awareness strategy as well as reminding actual award voters that they deserve recognition.
The Road to Oscar® is paved with a long series of industry award shows from the Gotham Independent Awards in late November to the Film Independent Spirit Awards in February with an alphabet soup of Awards including those from the Producers Guild of America (PGA), Directors Guild of America (DGA), Screen Actors Guild (SAG), American Society of Cinematograhers (ASC), Art Directors Guild (ADG), Visual Effects Society (VES), BFTA, ACE and Writer’s Guild of America (WGA) and more in between leading up the Academy Awards® each year. A complete list of award shows, deadlines, and show contact information is available for FREE Download Here.
Consider SHOOT “For Your Consideration” Marketing
During the last few years, SHOOT has proved to be a medium valued by those looking to expose the merits of their films for awards consideration. Summit Entertainment’s “The Hurt Locker” advertised three years ago on SHOOTonline and The SHOOT>e.dition, in addition to utilizing SHOOT’s custom email blast program, as part of the marketing campaign that culminated in the movie earning top honors— DGA’s Best Director Award and Best Picture and Best Director Oscars®. Two years ago, banner advertising campaigns promoting The “The King’s Speech (The Weinstein Company),” “Blue Valentine (The Weinstein Company),” “The Fighter” (Paramount Pictures), “True Grit” (Paramount Pictures) and “The Social Network” (Sony Pictures Entertainment) appeared on SHOOT’s website and e.ditions. Last year Warner Brothers’ “Extremely Loud & Incredibly Close” utilized SHOOTonline banner advertising and Paramount Pictures films including “Hugo,” “Rango,” “Tintin,” “Young Adult” and “Super 8” utilized SHOOT digital and SHOOT Magazine print advertising. The Weinstein Company also used SHOOTonline, SHOOT Custom email blasts and SHOOT Magazine advertising to promote “The Artist.” SHOOT provides a highly targeted industry audience and conducive environment for marketing messages for films ranging from lessor-known independent films, shorts and documentaries to major feature films.
It makes sense because behind every scene is a production crew that follows SHOOT. SHOOT’s audience includes motion picture artisans such as directors (members of DGA, AMPAS), producers (members of PGA, AMPAS, AICP), cinematographers (members of ASC, ICG, AMPAS), screenwriter (members of WGA, AMPAS), art director (members ADG), editors (members of ACE, MPEG, AMPAS, AICE), VFX Animators (members of VES, AMPAS), musicians & audio talent (members IBT, RMA, CAS, AMP, AMPAS), set director (member SDSA), talent in the Casting department (members of CSA, AMPAS), locations scouts (members of LMGA),
warobe & makeup talent (members MAHS, AMPAS), legal & accounting departments, studio management, owners and agents (members AMPAS), and of course, the PR talent (some members AMPAS, ICG). All of whom have their own Award Shows (The “SHOOT 2012/13 Awards Season Schedule of Events,” has a complete list of award shows, deadlines, and show contact information, for motion picture industry reference and is now available for FREE Download Here.).
SHOOT Magazine , SHOOTonline.com, The SHOOT>e.dition, Brand New[s] and the SHOOT Publicity Wire Service & The SPW Channel present ideal — individually or in combination — marketing options for promoting films with “for your consideration” advertising, awards nominations announcements and winners congratulations advertising.
2012-2013 Awards Season Calendar, Major Awards: Nominations Announcement & Ceremony Dates
Get the “SHOOT 2012/13 Awards Season Schedule of Events,” a complete list of award shows, deadlines, and show contact information for motion picture industry reference that is now available for FREE Download Here. You can plan & time your FYC advertising on SHOOTonline, The SHOOT>e.dition, SHOOT Magazine and The SHOOT Publiicty Wire easily around nominating periods, short-list voting periods, and post-award congratulations periods for The Hollywood Film Awards, Gotham Independent Film Awards Awards Ceremony, Independent Spirit Awards, Producer Guild Awards, Writers Guild Awards, Screen Actors Guild Awards, Golden Globe® Awards, VES Awards, ACE Awards, DGA Awards, BAFTA Oranage Awards, The ADG Awards, The ASC Awards, and The Academy Awards®.
SHOOT is a vital place to be this awards season!
With the film industry awards season heating up and the Sundance & Slamdance Film Fests, and Award Shows fast approaching, SHOOT readers will be looking forward to our continued preview and wrap-up coverage of all the major award shows. In addition, SHOOT’s five-part “Road to Oscar” series that will kick off in SHOOT’s October 19th issue will continue through the February 22 issue with previews and predictions about films generating Oscar buzz with insights from select directors,cinematographers and other artisans involved in many of them.
SHOOT’s marketing options include print and banner advertising, publicity release exposure and email blast promotion. Here’s a brief look at what SHOOT Magazine, SHOOTonline, The SHOOT>e.dition, The SHOOT Publicity Wire and SHOOT Custom Email Blasts have to offer…
SHOOT Magazine Print Advertising Opportunities
The September 21st issue offers a precursor to our “The Road To Oscar” series (October 2012-February 2013) as SHOOT chronicles preliminary returns on the film festival circuit with the initial focus being the Telluride and Toronto Film Fests.
SHOOT September 21, 2012 Issue
Space Reservations: September 10
Ad Material Deadline: September 14
SHOOT October 19, 2012 Issue
Space Reservations: October 9
Ad Material Deadline: October 12
SHOOT November 16, 2012 Issue
Space Reservations: November 6
Ad Material Deadline: November 9
SHOOT December 14, 2012 Issue
Space Reservations: December 4
Ad Material Deadline: December 7
SHOOT January 25, 2013 Issue
Space Reservations: January 15
Ad Material Deadline: January 18
SHOOT February 15, 2013 Issue
Space Reservations: February 4
Ad Material Deadline: February 8
A few weeks in advance of each issue’s advertising deadline, information regarding the issue can be found at www.shootonline.com/go/upcomingissues
Print Advertiser Bonus
PDF version of all Print Ads appear at no charge in two PDF versions of the print issue that are posted on SHOOTonline on the issue publication date for readers to view/download. Hot links to advertisers’ websites are embed in all PDF version ads.
SHOOTonline Banner Advertising Opportunities
With approximately 100,000 impressions per month, the site averages 36,000+ unique visitors per month and 75,000+ page views. Sold in 30 day runs, with a run starting any day of the month, Top, Left Side and Bottom banners appear on the Homepage and ROS with the right side banner appearing on the Homepage only. Side banners can accommodate up to a 180×600 Skyscraper size. During Award Season banners may be purchased in one, two and three week runs in addition to 30-day runs. File formats accepted: JPEG, GIF, animated GIF, Flash & FLV. (no max file size)
The SHOOT>e.dition Banner Advertising Opportunities
The SHOOT>e.dition is a weekly email newsletter that is emailed to 28,000 opt-in subscribers every Friday. A great complement to SHOOTonline.com banner advertising, top, side and bottom banner positions are available. Skyscraper banners are now available on SHOOT>e.diitons for the first time.
File formats accepted: JPEG, GIF, Animated Gif – max file size 35K.
SHOOT>e.ditions: September 21, 2012-March 15, 2013
September: 21, 28
October: 5, 12, 19, 22 (special directors), 26
November: 2, 9, 16, 30
December: 7, 14, 21
January: 4, 11, 18, 25
February: 1, 8, 15, 22
March: 1, 8, 15
Reserve space 1 week in advance, banners due: 2 days prior to start date
SHOOT Custom Email Blast Marketing Opportunities
Client provides image and html copy, SHOOT sends blast to its email database of over 40,000+. Sent via SHOOT’s own MittoMail.com mail service, this email marketing option is a great way to promote films and industry screenings.
The SHOOT Publicity Wire Service (SPW) — Create Instant BUZZ!
The SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “BUZZ” among the motion picture industries’ movers and shakers and beyond. SPW offers PR, marketing professionals, studios, companies, individual artisans and entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW offers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and RSS; placement on SHOOT opt-in ePublications Brand New[s] (daily & weekly) and The SHOOT® >e.dition. SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hosting on the SPW Channel™ for video player embed into releases and/or external social, viral and customer site sharing use; and permanent placement, archiving and indexing in SHOOTonline’s “Industry Database of Record.” An all-inclusive fee of $49.95 covers all of the above! Very easy self-service, you can post a release anytime with it set to go live anytime you want it to. All release are reviewed by an editor before going live. Information on the service can be found at www.shootonline.com/go/publicitywire. Click here to download a printable handout sheet on SPW: The News Release Distribution Service for the Entertainment & Advertising Industries. Follow SHOOT on twitter.
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial, branded content and entertainment production covering news, trends, great new work and the people behind the work. SHOOT Magazine is edited for creative, production & postproduction executives and artisans at agencies, studios, production / post / vfx / animation /music & sound companies; TV, cable, online & mobile networks and brand marketers. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.shootonline.com®. Follow SHOOT on twitter.
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