Steele Studios, a leading creator and producer of visual content for television, film, music videos, and commercial projects for Fortune 500 companies, has completed and delivered extensive visual effects work featured within a brand new TV campaign promoting client Overstock.com. Jo and Jerry Steele, co-founders, Steele Studios, made the announcement. nnThe Steele Studios team created and produced complex CGI shots that are featured within the new, five-spot campaign for Overstock, entitled “O is the One.” nn
nTo view the first of the five-new TV spots online for Overstock.com, click here.nnIn the first spot, entitled “O is the One,” we see an attractive woman (actress/singer Sonnet Simmons) sitting on her bed, her laptop computer in front of her, focused on the Overstock.com website. A number of red and white “O” images, Overstock’s logo, gently come flying out of the laptop, caressing her. The woman sings, “Anything you want, you’ll find it, O, O, O, O.” We next see the woman standing atop a flying carpet, as she takes a virtual tour of the Overstock online store, and continues to sing. An enormous red and white “O” logo umbrella appears—the woman takes hold of it and continues floating through the virtual shopping mall, as lamps, chairs, bedding and a variety of household furniture gently drift by. The woman sings “O is the One,” as she glides, Mary Poppins-style down into a revolving array of beds. Her fantasy now over and back in her bed, the woman is once again surrounded by swirling “O” logos, as we see the final Overstock.com logo appear.nnnTo view a behind-the-scenes, “Making of the Visual Effects” video online, go here.nnRegarding his company’s work, Jerry Steele, co-founder Steele Studios, and Creative Director and Colorist for the campaign said, "The Overstock.com project was a long process of CGI and live action integration, with a lot of modeling involved. We start out with storyboards and animatics, which show us the action and all of the different facets we want to put into the job. And once we have all of those laid out, then it’s the very simple process of making things look real, by adding shading and lighting and texturing and animation. We take all of these elements and put them all together, put a bunch of CG lights in it, and render it out and make it pretty. The lamps and beds and sofas and Overstock products, as well as the backgrounds appearing in the spot, are all rendered separately. We put it all together and it works as one cohesive piece. Our goal is to tell a great story that also has a little magic in it." nnAdds Jo Steele, "This was an enormous project for us—one that required many thousands of man hours to accomplish five spots within a short time span. We approached this campaign as a highly stylized, visually artistic endeavor, one that would convey the ease, gentleness and extensive offerings that our client Overstock.com provides to its client base. We believe our CG work significantly embellishes the message of these spots, and we hope audience members who rely on Overstock.com for their online purchases enjoy these emotionally-driven images as well." nnCampaign CreditsnOverstock.com In-House Agency (Salt Lake City) nTimothy Dilworth, Overstock.com Senior Vice President, MarketingnExecutive Producer: Jeff Miller, Vineyard ProductionsnDirector/Writer: Matt Hodgson, Matt Hodgson DirectsnCinematographer: Matthew WilliamsnDP/Colorist: Jeff Tillotson, LightpressnVFX Creative Director/Colorist: Jerry Steele, Steele StudiosnVFX EP: Jo Steele, Steele StudiosnVFX Supervisor: Rob HodgsonnCG Supervisor: Erick SchielenStoryboard Artist: Cameron GardnernCG Artists: Grigor Dzhambazyan, Jean Choi,nBilly Maloney, Van Tran Tuongn2D/CG Artist: Keith Webster n2D Artists: August Coleman, Phillip Sisk, Jonathan FiccadentinEditor: Jerry Steele, Steele StudiosnMusic Score: Chuck Myers, Big Idea MusicnTalent: Sonnet Simmons nnAbout The New Overstock.com TV Campaign nOn August 27 from Salt Lake City, Overstock.com, Inc., announced the launch of its new TV ad campaign introducing the first ever Overstock.com song, "O is the One," sung by up-and-coming artists. In the first series of commercials, the song is performed by new artist Sonnet Simmons, as she floats through a virtual warehouse with an assortment of products encircling her. Future ads will feature other soon-to-be-discovered artists singing "O is the One" in their own musical styles. The song was written for Overstock.com by director/writer Matt Hodgson of Matt Hodgson Directs, with composer Chuck Myers of Big Idea Music providing the score. The song conveys the Overstock.com brand by expressing a strong value proposition that "O is the One" plus the ease of shopping at any hour for a wide assortment of products.nn"There is a magical feel to the commercial’s futuristic 3-D warehouse, as it displays to the customer the large array of products we offer. Couple that with the music element, a catchy song specific to Overstock.com, and the overall effect is terrific," statesTimothy Dilworth, Overstock.com’s Senior Vice President of Marketing.nnOverstock.com partnered with VFX artists at the renowned, digital production and post production company Steele Studios of Santa Monica, CA, which has worked on over 2,500 film, TV, and commercial projects during its 17-year history. Also included in these efforts were executive producer Jeff Miller, of Vineyard Productions, cinematographer Matthew Williams, and director of photography and colorist Jeff Tillotson of Lightpress. For continuity, Overstock.com plans to move forward with the same team as it features additional new artists in upcoming spots.nnAbout STEELE STUDIOSnSteele Studios is a leading provider of unique visual content to television networks, TV shows, music videos and commercials for Fortune 500 companies. Since its founding in l996 by Jo and Jerry Steele, the company has provided visual effects and finishing services on well over 2,000 projects. nnSteele Studios is a creatively driven, award-winning digital studio providing a diverse range of services. These include Digital Intermediate Services, Stereoscopic 3D and 4K, 2K, HD and Red DI services, visual effects, animation, graphics, titles, supervision and design services for film, television, commercials, music videos and online/viral media. The company is industry renowned for its design and creation of compelling and memorable visual imagery. nnIn addition to Overstock.com, other major advertisers with whom Steele Studios has worked are Coca-Cola, Pepsi, Budweiser, Burger King, Gap, Old Navy, Microsoft, Dell, Sony, Nokia, Lexus, Cadillac, Nissan and BMW. Steele has also provided its services to such international superstars as Madonna, Britney Spears, Beyoncé, Alicia Keys, Usher, Lady Gaga, Rihanna and Katy Perry. In addition to 3net, the company’s corporate entertainment industry clients include Discovery, NBC, ABC, CBS, Showtime and Disney, to name just some.nnThe phone for Steele Studios is 310/391-7770, and the web is www.steelevfx.com.
Contact:
Jo Steele Executive Producer STEELE Studios Contact Jo via email
Contact:Media Contact for Steele Studios: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
SPW Category:Visual Effects and Animation
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
AWFF Jury Members at AWFF Opening Night
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More
MySHOOT Profiles
Add A Comment