Register

    Stardust’s Slamdunk Animation for adidas

    By RazPRUpdated:No Comments2790 Views

    Stylized Brand Campaign Directed by Jake Banks for adidas Basketball Features NBA Stars Dwight Howard, Derrick Rose and Hand-drawn Illustrations

    Santa Monica, CA -- (SPW) --

    Production company Stardust Los Angeles was tapped by 180 LA to give its latest brand campaign for adidas Basketball a retro urban, illustrative twist. Directed by Stardust‘s Jake Banks, the two spots star Chicago Bulls point guard Derrick Rose and Orlando Magic center Dwight Howard and take a stylized approach that highlights their unique personalities while touting the players’ sneaks — the adiZero Rose and The Beast. nnStardust handled all animation, including traditional cel animation overlaid on top of live-action footage, and edited and finished the campaign, which broke January and February in China, France and Spain. Full story and video here…nn”Our team had a blast working with 180 LA on this campaign,” said Banks, who directed both spots. “The agency is right next door to us, so the back-and-forth reviews process was literally that — we had lots of fantastic face time and creative brainstorming sessions. This adidas campaign also harkens back to what Stardust is best known for — illustration, street-style vfx and a fun, loose style.”nn”Fast World – Rose” highlights Rose’s taciturn, yet intense personality juxtaposed against his superhuman speed and agility, in which bravado isn’t necessary for him to get his message across on the court. “Fast World – Dwight” on the other hand, zeros in on Howard’s loud outsized personality, which he tones down to quiet concentration on the court. The spot also touts his prolific social media presence — 1,821,233 Twitter followers and counting! Both spots play with water color textures, graphical splashes of color, funky retro-style flourishes, ‘2 ½-D’ animation (3D mimicking the cel animation technique), and integration of live-action snippets within the line-drawn animated world.nnnnThe production process entailed 180 LA handing off live-action NBA game footage to Stardust, along with audio clips of conversations with Rose and Howard. Stardust edited everything together in-house to build the story. Under Banks’ direction, Stardust treated virtually every frame, hand-tracing and rotoscoping the material, building ‘2 ½-D’ environments, then placing cel animation into the environments. Stardust used Adobe After Effects for compositing, Apple Final Cut Pro for editing, Autodesk Maya for 3D modeling and animation and handled clean-up in Autodesk Flame.nnnnAbout Stardust StudiosnStardust is a visually driven production company with offices in Santa Monica and New York that specializes in design, motion graphics and live-action. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually redefine creativity for commercial, on-air, music video and experiential projects. Led by Founder and Creative Director Jake Banks, Stardust is characterized by an authentic voice and willingness to experiment. The studio has worked with the globe’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit stardust.tv or call Paul Abatemarco at 1-310-399-6047, or Mike Eastwood at 1-212-334-7300.nnPRODUCTION CREDITSnClient: AdidasnTitle: :30 “Fast World – Rose“ & :30 “Fast World – Dwight“nAirdate: “Fast World – Dwight” – Jan. 1, 2011; “Fast World – Rose” – Feb. 1, 2011nAgency: 180 Los AngelesnnProduction Company: Stardust Los AngelesnDirector/Creative Director: Jake BanksnExecutive Producer: Paul AbatemarconProducer: Alex More nEditor: Mike Merkwan @ StardustnArt Directors: Neil Tsai, Ling Feng, Jonathan WunDesigners: Bill Bak, Lynn Cho, Juliet Park, n3D Animators: Brandon Thomas, Joseph AndradenLead Compositor: Giancarlo RondaninAfter Effects compositors: Trix Taylor, Chinfu Hsu, Marcel Pereiran2D character animators: Jason Brubaker, Yasmin Joyner, Jason Carpenter, Jasser Membreno, Dominic Bisignano, Melvina Wong, Jahmad RollinsnRotoscopers: Tiffany Germann, George Faul, Ivy Depies, Dana Robinson, Katia Levy

    Contact:

    Natasha Wang Raz Public Relations 310.450.1482 Contact Natasha via email

    SPW Category:Production and Post-Production Products and Services



    DWA Presents Ultimate Events, February 2025 Edition (Hybrid Special)

    Wednesday, January 29, 2025
    Image: Steve Pancrate via Pexels

    The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 7 March, the 2025 SXSW Conference & Festivals will introduce what’s next in the worlds of film, culture, music, and technology, providing rich opportunities for professionals at all levels to participate, network, and supercharge our careers. Aiming to shake up your world even sooner? Feast your eyes on these upcoming events, and step right up. Follow this link for the official info for Food Network & Cooking Channel South Beach Wine & Food Festival, running 20-23 February. February Events

    MySHOOT Profiles


    Add A Comment