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    Stardust Creates Fine Art-Inspired Sponsor Reel For 2012 AICP Show

    By RazPRUpdated:No Comments1913 Views

    Stunning visual imagery, explosive graphics and haunting track from Squeak E. Clean contribute to film short

    LOS ANGELES -- (SPW) --

    Bi-coastal production company Stardust created the 2012 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.nn”The team at Stardust did an amazing job showcasing the AICP Partners and Sponsors,” said Matt Miller, President and CEO of AICP. “This use of image and sound to acknowledge – and convey our appreciation – to our supporters is so important, and sets the tone for the evening. The look and feel of the piece is very much in keeping with the AICP Show’s relationship to art and cultural institutions.” nnEvery year the AICP features stand-out design teams to create artful video treatments to present their show open and sponsor loop; Stardust was chosen to produce this year’s sponsor loop introducing the AICP Show sponsors and the AICP Partners. Stardust first met with the AICP in January and followed the group’s direction to showcase partner logos in a way that celebrates the artistry of the advertising industry. Stardust founder and director Jake Banks approached this project as a fine art piece, exploring deconstructed logos against natural and urban landscapes, moving in and out of frame with a bevy of abstract design elements that range from exploding shapes to streaming trails of objects from nature. The beautiful juxtaposition of imagery is complemented by a modern, sound design-heavy track by Stardust collaborators Squeak E. Clean. Footage for the loop was provided by Corbis Motion. nn”We aimed to design a video short that was equal parts sponsorship reel, equal parts art piece—since the work debuts at the MOMA in New York,” said Banks. “We didn’t want the animation to be too clean or too perfect, and went for a look that was a little more abstract—exploring movements in particle streams, reconstructing and deconstructing logos to integrate them into the design.”nnnThe AICP Sponsor reel can be viewed here, and will be screened as part of the 2012 AICP Show Tour. nnProject CreditsnJake Banks- DirectornTania Staykova- Executive ProducernMelina Osornio- ProducernNeil Tsai- Senior Art DirectornLing Feng- Senior Art DirectornBill Bak- Senior Art DirectornKaren To- Designer nLynn Cho- DesignernBrandon Thomas- 3d AnimatornAnthony Mai- 3d ModelernJoseph Andrade- 3d/ 2d Animator and CompositornPiero Desopo- 2d Animator and CompositornBrian Scott- 2d Animator and CompositornDan Wiese- 2d Animator and CompositornFootage provided by Corbis Motion nMusic and Sound Design by Squeak E. CleannnAbout Stardust Studios nStardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit www.stardust.tv.

    Contact:

    Frances Ratliff Raz Public Relations Contact Frances via email 310-450-1482

    SPW Category:Awards Show Announcements (News, Nominees, Winners)



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