Bi-coastal production company Stardust created the 2012 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.nn”The team at Stardust did an amazing job showcasing the AICP Partners and Sponsors,” said Matt Miller, President and CEO of AICP. “This use of image and sound to acknowledge – and convey our appreciation – to our supporters is so important, and sets the tone for the evening. The look and feel of the piece is very much in keeping with the AICP Show’s relationship to art and cultural institutions.” nnEvery year the AICP features stand-out design teams to create artful video treatments to present their show open and sponsor loop; Stardust was chosen to produce this year’s sponsor loop introducing the AICP Show sponsors and the AICP Partners. Stardust first met with the AICP in January and followed the group’s direction to showcase partner logos in a way that celebrates the artistry of the advertising industry. Stardust founder and director Jake Banks approached this project as a fine art piece, exploring deconstructed logos against natural and urban landscapes, moving in and out of frame with a bevy of abstract design elements that range from exploding shapes to streaming trails of objects from nature. The beautiful juxtaposition of imagery is complemented by a modern, sound design-heavy track by Stardust collaborators Squeak E. Clean. Footage for the loop was provided by Corbis Motion. nn”We aimed to design a video short that was equal parts sponsorship reel, equal parts art piece—since the work debuts at the MOMA in New York,” said Banks. “We didn’t want the animation to be too clean or too perfect, and went for a look that was a little more abstract—exploring movements in particle streams, reconstructing and deconstructing logos to integrate them into the design.”nnnThe AICP Sponsor reel can be viewed here, and will be screened as part of the 2012 AICP Show Tour. nnProject CreditsnJake Banks- DirectornTania Staykova- Executive ProducernMelina Osornio- ProducernNeil Tsai- Senior Art DirectornLing Feng- Senior Art DirectornBill Bak- Senior Art DirectornKaren To- Designer nLynn Cho- DesignernBrandon Thomas- 3d AnimatornAnthony Mai- 3d ModelernJoseph Andrade- 3d/ 2d Animator and CompositornPiero Desopo- 2d Animator and CompositornBrian Scott- 2d Animator and CompositornDan Wiese- 2d Animator and CompositornFootage provided by Corbis Motion nMusic and Sound Design by Squeak E. CleannnAbout Stardust Studios nStardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit www.stardust.tv.
Frances Ratliff Raz Public Relations Contact Frances via email 310-450-1482
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More