Bi-coastal production company Stardust recently delivered a 10-spot campaign from Corona that supports their promotion to send 30 lucky fans on a trip to a top football destination. Stardust was recruited for the project via agency Pereira & O’Dell to develop a package of fast-paced, high-energy animated shorts in a contemporary hand-drawn comic style. nnThe Corona campaign celebrates the start of the football season and features over eleven minutes of original animation that echo the humor and signature rapid-fire delivery of narrator Jon Gruden. Each of the ten spots is just over one minute long, and celebrates the football credibility of cities that include: Chicago, Dallas, Green Bay, Knoxville, New York, Oakland, Philadelphia, Pittsburgh, Tampa Bay and New Orleans, all of which are destinations in Corona’s “Find Your Beach for the Game” promotion. The spots debuted last week on Facebook, YouTube and via an online media buy.nnnClick here to view spot online.nn"Working with Stardust was truly a creative collaboration,” said Kathy Zembera, Interactive Producer, Pereira & O’Dell. “We loved what they brought to the table visually and stylistically, playing up the humor in the voiceover and developing a clean, sophisticated animation style that is perfect for the target audience that we’re reaching out to with this campaign."nnA team of five illustrators and six animators led by Stardust Senior Designer and AD Bill Bak spent 2 months developing the style, look and characters for this project working off of scripts developed by the agency, and created the animation to match the voiceovers from Jon Gruden which had been recorded in advance. nnStardust‘s Managing Director Dexton Deboree said, “The series was an opportunity for the whole team at Stardust to experiment with tools of illustration, comedy and character design. Our team was chomping at the bit to show off their varied skill sets and talents and this project allowed us to do just that. Working with Pereira & O’Dell and Corona was a true pleasure."nnStardust‘s founder and CD, Jake Banks added “I’m proud of the team for once again showing how vast their talents are and stepping up to a new challenge and delivering so successfully”.nnThere was no live action shoot for this campaign, however the team did reference photographs and footage from football games and of Jon Gruden to help guide the animation and characters. The loose illustrative style of the animation was achieved using a combination of hand drawn flash-based cell animation, finished in Adobe After Effects, together with Autodesk Maya for the character animation. nnProject CreditsnAdvertising Agency: Pereira & O’Dell, San Francisco, CAnExecutive Creative Director: Dave ArnoldnSenior Copywriter: Ryan Durr nArt Director: Chris Rutkowski nInteractive Producer: Kathy ZemberanAccount Director: Gary TheutnAccount Supervisor: Kyle Caruso nAccount Executive: Jennifer Wantuch nnProduction Company: StardustnExecutive Creative Director: Jake BanksnManaging Partner/Executive Producer: Dexton DeboreenProducer: Melina OsornionArt Director + Lead Designer: Bill BaknIllustrator: Ken LeenIllustrator: Kendra RyannIllustrator: Jamal OtolorinnIllustrator: Alex PrestonnAnimator: Luis SalcedonIllustrator and Animator: Brian ScottnAnimator: Dan Wiese nAnimator: Thomas BittikoffernnAbout Stardust Studios nStardust is a visually driven production company that specializes in design, motion graphics and live-action work out of its Santa Monica and New York based offices. Its collective of designers, illustrators, animators, VFX artists, directors and filmmakers continually aspire to redefine creativity for commercial, on-air, music video and experiential projects. Led by founder and Executive Creative Director Jake Banks and his partner, Managing Director Dexton Deboree, Stardust is characterized by an authentic voice and passion to push the creative envelope. The studio has worked with the world’s top ad agencies and brands on projects for HP, Nike, Sony, AT&T, Honda, Shell, Nissan, Ford, IBM, Nokia, Adidas, BMW, NYSE, LG and Microsoft, among many others. For more information, please visit www.stardust.tv.
Karen Raz Raz PR for Stardust Contact Karen via email
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More