“Stacy’s Stands With You,” created by Goodby Silverstein & Partners in collaboration with director Kim Jacobs and Heist Projects, earned a Bronze Lion for Design at this year’s Cannes Lions Festival of Creativity.
For Women’s History Month, Stacy’s Pita Chips created a new line of bags with unique artwork inspired by signs seen at recent women’s rallies. Each bag included Snapcodes to let people call their local representatives, donate, and get involved in women’s issues. Stacy’s handed out the bags to people rallying on International Women’s Day — March 8, 2017 — and also made each bag available online. For every bag ordered, Stacy’s donated $10 to women’s organization Step Up. The bags quickly sold out, raising over $80,000. The project’s message is: for the women who stand up for what they believe in, Stacy’s stands with you.
While shooting at an International Women’s Day rally, Jacobs spontaneously found people to interact with the bags, documenting their reactions and enthusiasm. The authentic engagement shines through in the video, as attendees connected with the social impact and show of support from the brand. Jacobs shared: “The crowd went nuts for these Stacy’s bags and were truly inspired when they saw the depth of this meaningful idea. Stacy’s message clearly resonated, and it was powerful to spread the word and see how people reacted. The film we made to document this project told the story simply and elegantly, and it’s an honor to see it recognized at Cannes.”
To view “Stacy’s Stands With You,” see below or visit: https://stacysstandswithyou.com/
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More