“Stacy’s Stands With You,” created by Goodby Silverstein & Partners in collaboration with director Kim Jacobs and Heist Projects, earned a Bronze Lion for Design at this year’s Cannes Lions Festival of Creativity.
For Women’s History Month, Stacy’s Pita Chips created a new line of bags with unique artwork inspired by signs seen at recent women’s rallies. Each bag included Snapcodes to let people call their local representatives, donate, and get involved in women’s issues. Stacy’s handed out the bags to people rallying on International Women’s Day — March 8, 2017 — and also made each bag available online. For every bag ordered, Stacy’s donated $10 to women’s organization Step Up. The bags quickly sold out, raising over $80,000. The project’s message is: for the women who stand up for what they believe in, Stacy’s stands with you.
While shooting at an International Women’s Day rally, Jacobs spontaneously found people to interact with the bags, documenting their reactions and enthusiasm. The authentic engagement shines through in the video, as attendees connected with the social impact and show of support from the brand. Jacobs shared: “The crowd went nuts for these Stacy’s bags and were truly inspired when they saw the depth of this meaningful idea. Stacy’s message clearly resonated, and it was powerful to spread the word and see how people reacted. The film we made to document this project told the story simply and elegantly, and it’s an honor to see it recognized at Cannes.”
To view “Stacy’s Stands With You,” see below or visit: https://stacysstandswithyou.com/
