Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and Web video advertising fast, easy and affordable for local businesses around the world, today announced three senior appointments to lead its aggressive expansion into the United States. Spotzer currently has offices in New York and California with 20 professionals.
Jule Albanese, who previously developed and managed national sales organizations at Equifax, Dataquick, Experian and InfoUSA, was named vice president of U.S. sales. He will be responsible for all direct sales and client services across North America.
John Pike and Tracy Bishop were named regional sales directors for the North East and North West, respectively. Pike, a 22-year sales veteran, previously held regional sales management positions at the Tribune Company, Monster Worldwide, Careerbuilder.com and R.H. Donnelley/Bell Atlantic Yellow Pages. Bishop has been selling media and managing sales organizations for 14 years. She previously held senior management positions at the San Francisco Chronicle, Redding Record-Searchlight, and Juniper Internet Communications.
“We are delighted to announce our U.S. management team,” said Spotzer founder and chief executive officer Andrew D. Klein. “With 20 U.S.-based professionals already up and running, we are already providing a high degree of expert service and support to local American businesses. This senior management now enables us to rapidly extend our footprint across additional regions and industries.”
“Spotzer has assembled an extraordinary group of employees and partners,” added Albanese. “Their technology and innovative business model combine to represent a whole new way for local businesses to plan and execute their advertising. After so many years serving the SME market, this just seems the perfect opportunity to be part of a company that is really changing the game.”
About Spotzer
Spotzer makes effective video advertising fast, easy and affordable for local businesses around the world. Through its platform (www.spotzer.com), Spotzer helps clients plan and execute highly targeted campaigns across television, web and out-of-home TV networks. For as little as USD 10,000, clients can run a comprehensive campaign consisting of a professionally produced ad and a customized media schedule that efficiently delivers its message to the right target audience when and where they are watching.
