The Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year’s winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades. Commenting on the work, jury president Ted Royer said, “There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving.” 

This year’s awards have been given as follows:

Branded Content & Entertainment (sponsored by evidently) – 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes 
Grand Prix: Havas Media Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia

Design – 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation

Digital – 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Direct – 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria 

Film (sponsored by Revolver Will O’Rourke) – 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company  

Film Craft (sponsored by sixtoes.tv) – 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze
Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever 

Integrated – 6 winners: 1 Gold, 1 Silver, 4 Bronze
No Grand Prix Awarded

Media – 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen

Mobile (sponsored by Vizeum) – 21 winners: 4 Gold, 7 Silver, 10 Bronze
No Grand Prix awarded

Outdoor – 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

PR – 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan

Print – 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China

Print & Poster Craft – 35 winners: 1 Gold, 13 Silver, 21 Bronze
No Grand Prix awarded

Promo & Activation – 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co

Radio – 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze
Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’, 

2014 also saw the introduction of two new categories;

Healthcare – 22 winners: 4 Gold, 5 Silver, 13 Bronze
No Grand Prix awarded

Innovation (sponsored by Mindshare) – 2 winners: 2 Innovation Spikes
No Grand Prix awarded

The Network of the Year trophy, sponsored by Airbag Productions, was presented to BBDO, with DDB coming second followed by Dentsu in third. 

Dentsu Tokyo were honoured with the Agency of the Year, sponsored by Airbag Productions. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third. 

The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third. 

The Spikes Palm award, sponsored by Method Studios and given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third. 

The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group. 

During the awards, this year’s Advertiser of the Year Award, sponsored by Airbag Productions, was presented to The Coca-Cola Company – Asia Pacific.  Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.   

Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition (sponsored by JWT), The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, whilst South Korea took gold in the first Young Spikes Digital competition (sponsored by Innocean Worldwide). The winner in the Student Creative Award for Print (sponsored by Y&R) was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.

Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at The Clifford Pier, Singapore. 

Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.

The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in communications. Suntec City, Singapore, 23-26 September 2014.
Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia awards show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Innovation and Healthcare.