Tonight has seen the hotly anticipated Spikes Asia Awards Ceremony take place at the Grand Theatre, Marina Bay Sands. Over 1000 delegates attended to be the first to hear this year’s winners and celebrate the best of creativity in communications from across Asia Pacific.
Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:
Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia
Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS
Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand
Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance
PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand
Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
No Grand Prix Awarded
Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
No Grand Prix Awarded
Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
The Network of the Year trophy was presented to McCann Worldgroup, with BBDO
coming second followed by DDB in third.
McCann Melbourne were honored with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.
The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney and Tokyu Agency, Tokyo, were second and third respectively.
The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.
The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.
During the awards Metro, Melbourne’s transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Med
