SourceAudio, a prominent B2B technology platform for music publishers, labels, broadcasters, production companies and creative marketing agencies, has named Douglas Reed as the company's new Executive Vice President, Business Development, Radio and Library Services. Reed will be based in Philadelphia, PA. For the past 22 years, Reed had been a Vice President/Creative Director with Premiere Networks. The announcement was made by Daniel Korobkin, Co-Founder & President, Sales, SourceAudio.
At Premiere, in partnership with SourceAudio, Reed created the hugely successful Alpha Libraries for Radio service, which collects over 825,000 tracks from over 200 libraries, including production music beds, sound effects and imaging elements.  In addition to managing Alpha Libraries, Reed will continue to manage Premiere's production websites as well as its venerable Essential Radio production library, as a smaller, "entry-level" subset of SourceAudio's enormous Alpha Libraries collection.
Concurrent with his hiring, Reed now serves as the liaison between SourceAudio and Premiere Networks, as part of the newly expanded and growing relationship between the two companies. 
Regarding today's announcement, Andrew Harding, Co-Founder, SourceAudio, said, "We have worked very closely with Doug for years now, and he's a perfect and natural fit for our team. The future of our radio business is in excellent hands with such an experienced industry veteran running point for us. His impact has been immediate, and we're positioned for even more exciting growth in 2016."
Adds Reed, "It's great to officially join the team with whom I've shared a brain for so long.  SourceAudio's amazing technology gives me a chance to do exciting things for two industries that I love - radio and production music. There's incredible stuff coming down the road, and I'm excited to be a part of it."
For the 22 years prior to joining SourceAudio, Reed had been Vice President/Creative Director of the BRG Music Works Division of Premiere Networks. While with Premiere, the industry vet developed dozens of music libraries and imaging products for the company, including Essential Radio, All Media Music, Extreme Cuts, Pyramid, Incredible Country, King Size Radio, Cookin' Country, Club Q, Ultimate Urban and many others. Reed was also instrumental in helping Premiere's production products move to web-based delivery. Premiere Networks, a subsidiary of iHeartMedia, syndicates 90 radio programs and services to more than 5,500 radio affiliations and reaches over 245 million listeners monthly. 
Based in Los Angeles, CA, SourceAudio is a cloud based sync licensing white label B2B technology platform for music publishers and administrators, labels, broadcasters, production companies, and creative agencies. The company's clients utilize SourceAudio's services to manage, search, distribute and monetize their audio assets.
Iconic brands across the media landscape leverage SourceAudio's industry leading music search, distribution, licensing, monitoring, and management capabilities to generate revenue, enhance creative, and maximize efficiencies. SourceAudio's network-based approach for buyer, publisher, and sub-publisher connectivity in one cloud based ecosystem is revolutionizing the music-for-commercial media supply chain.
SourceAudio's clients include virtually every major media company and notable music production company in the United States. Music publishers, composers & administrators, indie labels, advertising and creative marketing agencies, broadcast networks, production companies, movie studios and radio broad-casters all use the services of SourceAudio.
SourceAudio is also a network and marketplace for music licensing buyers and sellers. With SourceAudio, clients get the best of both worlds: a powerful, premium music website plus the opportunity to be included in many exciting sales and distribution programs the company makes available to members on its network. Music sellers can reach new buyers and music buyers can have access to the best new music, features, and tools in the business.
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