SourceAudio, a prominent B2B technology platform for music publishers, labels, broadcasters, production companies and creative marketing agencies, has announced the launch of its newest service, "SourceAudio Detect." The announcement was made by Geoffrey Grotz, SourceAudio's Co-Founder/CEO.
SourceAudio Detect uses a unique, robust and inaudible digital identity (watermark) that is redundantly embedded directly into a piece of audio itself. It is different from other fingerprinting-based monitoring solutions in that there is never any guesswork or doubt about the track identity because a truly unique code is woven into the fabric of each file that travels with it indefinitely. That code will only reference the true identity given to the track by its owner or authorized licensor.
Regarding the launch of this new company service, Hunter Williams, Executive Vice President, IP and Business Development, SourceAudio, said, "Our Beta testing of SourceAudio Detect had been a huge success, and right at launch, we already have close to 3 million tracks watermarked via this new service."
He adds, "In addition to its unprecedented accuracy and reliability, SourceAudio Detect is the first solution of its kind to be able to determine if music is part of a show or a commercial (eg. ad, promo, movie trailer) on TV.  We've also taken great pains to conform our detection reports to the reporting standards of the three U.S. performing rights organizations (ASCAP, BMI and SESAC,) to ensure that the data can be useful to their survey and distribution methods. Our mission remains to take the pain and uncertainty out of royalty accounting for all stakeholders in the licensing and distribution supply chain."
Currently, SourceAudio Detect monitors 80 of the most-watched national broadcast and cable networks in the U.S., and is on target to hit 110 by early March. Monitoring in other local U.S., foreign, and other media markets is slated to start later this year. Visit or contact a SourceAudio representative for more information.
Based in Los Angeles, CA, SourceAudio is a cloud based sync licensing white label B2B technology platform for music publishers and administrators, labels, broadcasters, production companies, and creative agencies. The company's clients utilize SourceAudio's services to manage, search, distribute and monetize their audio assets.
Iconic brands across the media landscape leverage SourceAudio's industry leading music search, distribution, licensing, monitoring, and management capabilities to generate revenue, enhance creative, and maximize efficiencies. SourceAudio's network-based approach for buyer, publisher, and sub-publisher connectivity in one cloud based ecosystem is revolutionizing the music-for-commercial media supply chain.
SourceAudio's clients include virtually every major media company and notable music production company in the United States. Music publishers, composers & administrators, indie labels, advertising and creative marketing agencies, broadcast networks, production companies, movie studios and radio broad-casters all use the services of SourceAudio.
SourceAudio is also a network and marketplace for music licensing buyers and sellers. With SourceAudio, clients get the best of both worlds: a powerful, premium music website plus the opportunity to be included in many exciting sales and distribution programs the company makes available to members on its network. Music sellers can reach new buyers and music buyers can have access to the best new music, features, and tools in the business.
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