Source Creative, the leading global information and archival resource of video ads for advertisers, ad agencies and production companies worldwide, announced today the acquisition of Slate from London-based web design company, Neverbland. The Slate toolset enables collaboration and project approvals as well as the ability to produce and share creative reels via any screen or device. 

The addition of these new tools means that brands, agencies, creative and production houses can now handle all management and sharing of their video assets from Source Creative and Extreme Reach in one secure connected platform, aiding collaboration, project approvals, producing and sharing of creative reels.

Source Creative’s library of classic award-winning and ground-breaking work from around the world is a source of connection and inspiration for its subscribers across the creative community. Ads can be searched by topic, talent, or any combination of themes (i.e. dogs in snow). Its full list of talent credits makes Source Creative a key resource for scouting and exploring talent options for upcoming productions. The SlateApp tools will enable brands, agencies, creative and production houses, to securely deliver their work to partners and collaborators directly from the library, eliminating the need to upload reels to a separate delivery platform. Creative teams will also benefit from the enhanced quality of reels shared with these tools. The assets will automatically load in a high resolution, unified size in broadcast-like quality.

“Our clients rely on Source Creative for research, talent sourcing, and inspiration at every stage of the production cycle,” said James Straker, Managing Director of Source Creative. “The addition of Slate’s robust toolset for sharing and project collaboration is exactly what our customers have been asking for. For the majority of agencies, production houses and creative talent who already work with us, this marriage eliminates the need for additional outside vendors.”

“This is a strategic acquisition that adds key functionality to the Source Creative platform and an example of our commitment to helping teams work better, smarter, and faster together in the creation and delivery of video ad campaigns across every screen,” said Tim Conley, COO and Co-Founder, Extreme Reach. 

About Source Creative
Source Creative is the world’s leading commercial information and archival resource for ad agencies, production companies, advertisers, and other members of the global creative community. Its platform provides subscribers with an unparalleled wealth of data around TV commercials, music videos, branded content and viral videos. A business unit of Extreme Reach, Source Creative is headquartered in Boca Raton, FL and has offices in London, Melbourne and Amsterdam. Extreme Reach is a cloud-based enterprise platform for the brand advertising ecosystem with the core technology essential for the seamless activation of TV and Video campaigns and the management of talent and rights. 

About Extreme Reach
Extreme Reach is a cloud-based enterprise platform for the brand advertising ecosystem with core technology essential for seamless activation of TV and Video campaigns and the management of talent and rights. Thousands of brands and agencies, including all of the Ad Age 100, look to Extreme Reach to activate, measure and optimize TV and video advertising campaigns in one platform. The Extreme Reach platform connects and simplifies workflows and unifies analytics. Extreme Reach is headquartered in Needham, Mass., with offices in 20 cities worldwide. For more information, visit