Emmy-nominated sound designer Patrick Cicero has joined forces with five-time CLIO Award-winning composer Robert Miller for Protean Films to bring Random House Children’s Books’ latest bestseller to life. The content-rich campaign behind The Emerald Atlas by John Stephens features five book video trailers in which Cicero combines his creative intuition and sound mastery with the animation expertise of Holbrooks.nnPatrick Cicero provided the sound design and mix for the Random House print’s 30-second theatrical trailer and four web videos, infusing the promotional pieces with the mystical and magical strokes to bring the visuals to life. “It was an ambitious project to provide stunning animations with vivid sound design. Patrick did just that, creating a dark and magical world,” said Protean producer Michael Hanna. The 30-second trailer can be seen in theaters across the country prior to “Diary of a Wimpy Kid 2” and are also featured prominently on the Nickelodeon, Random House, Barnes and Noble, and Amazon.com websites.nn
nnCreditsnClient: Random HousenTitle: The Emerald AtlasnAuthor: John StephensnProduction: Protean Films/Blacklist, Michael Hanna, ProducernIllustrator: Gordon Waltho nAnimation: Holbrooks nSound Design and Mix: Patrick CiceronComposer: Robert Miller nVoice Over: Chris Nichter nnAbout Patrick CiceronPatrick is a freelance sound designer and sound effects editor residing in NYC. His clever recordings and crafty manipulation of sounds has impressed many clients in the ad world including Saatchi & Saatchi, FCB and MTV. Clients have sought Cicero’s services to enhance commercials, branded content, and web shorts. In addition to his spot work, Patrick has a long list of credits in film and television. His work on the Iraq War documentary, “Full Battle Rattle,” was nominated for Outstanding Individual Achievement in a Craft: Music and Sound by the National Academy of Television Arts & Sciences in 2010. Throughout his 15 years in post-production sound he has worked on such films as “Three Kings,” “Scary Movie,” “Stealth,” and most recently, Jesse Peretz’s 2011 Sundance favorite, “My Idiot Brother.”Patrick Cicero Sound Design 347.493.9166 Contact Patrick via email www.patrickcicero.com
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More