On Sunday, January 8, CBS’ 60 Minutes aired a piece on the Department of Defense’s Perdix autonomous military drones, filming an impressive spectacle – a swarm of 100 drones. But this was no easy feat. In fact, the small, fast-moving drones proved so difficult to capture that 60 Minutes nearly abandoned the entire story. That’s when the team came up with an idea. Would a cameraperson who is able to capture a small, fast moving golf ball be uniquely suited to capturing drones in flight? With the help of the latest Sony production technology, the 60 Minutes team was willing to find out.
Using Sony’s HDC-4300 4K high frame rate camera system attached to a nearby PWS-4500 4K server, golf cameraman Rudy Niedermeyer attempted to capture the drones in action. 60 Minutes Overtime, the program’s online source for material beyond the broadcast, was there to see if Niedermeyer would succeed. After many failed attempts, Niedermeyer was able to take advantage of the camera’s 480 frames per second to slow the footage down. With the right person, the right tools and multiple days of testing, 60 Minutes was ultimately able to achieve what they set out to do and spectacularly captured the swarm of Perdix.
Read the full story and watch 60 Minutes Overtime’s behind-the-scenes video detailing the process:
http://www.cbsnews.com/news/60-minutes-capturing-the-perdix-drone-swarm/
Allison Mandara
PR/Social Media Specialist
Sony Electronics
201-930-6032 (o)
Contact Allison via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More