Sony Pictures Post Production Services and Colorworks engage in close collaboration with Antoine Fuqua to ready new thriller for theaters.
Post production work for The Equalizer the new thriller from Director Antoine Fuqua and Columbia Pictures, was completed on the Sony Pictures lot in Culver City, California.
Sony Pictures Post Production Services provided editorial facilities and technology to Editor John Refoua and his picture editing team. It also provided sound editorial and sound mixing services through teams led by Supervising Sound Editor Mandell Winter, Sound Designer David Esparza, and Re-Recording Mixers Daniel J. Leahy and Steve Pederson.
Editorial conforming and color grading was completed at Colorworks, Sony Pictures’ digital intermediate facility. Colorist Doug Delaney applied the final grade in one of the facility’s 4K DI theaters.
The campus-like environment of the Sony Pictures lot made it convenient for the various post production departments to collaborate with each other and with Fuqua and his production team. The Sony Pictures Production Backbone, a high-speed media storage and networking environment, simplified the sharing of production elements.
“The lot is a wonderful environment for filmmakers because all of the post production departments are located within a few steps of each other,” observes Randy Lake, Executive Vice President and General Manager, Digital Production Services at Sony Pictures Digital Productions. “The picture editors, sound editors and finishing artists are in daily contact and can share ideas and works-in-progress. It’s great for creative collaboration.”
Winter and Esparza, reprising their roles from Fuqua’s previous film Olympus Has Fallen, recreated many of the sound environments of Boston, where the film is set, including its iconic mass transit system. They also created more abstract treatments to represent the internal thought processes of the Robert McCall, the film’s hero played by Denzell Washington. “Denzell’s McCall has a unique character trait,” Esparza explains. “He is a very analytical person whose perception of time slows down.”
Leahy and Pederson, who previously mixed Fuqua’s films Training Day and Tears of the Sun, mixed soundtrack for The Equalizer in Sony Pictures Post Production’s historic Cary Grant Theatre. It was the first Columbia Pictures release to be mixed in Dolby 7.1 surround sound. “That was great,” says Leahy. “It allowed us to be more specific in the surrounds and give the soundtrack an added dimension.”
“When we got to the Cary Grant, from the console to the screen, we felt very comfortable,” adds Pederson. “It’s a big room.”
Editorial finishing and color grading proceeded at Colorworks in tandem with final sound work. Delaney worked alongside Fuqua and Cinematographer Mauro Fiore to refine the film’s final look. He also worked with a variety of off-lot visual effects vendors to grade and integrate visual effects scenes and elements.
Delaney was especially pleased with the look of the film’s climactic scene, set late at night in a closed home improvement store. “Everything happens at the edge of darkness,” he says. “The challenge was to ensure that the audience can see what is happening, without it feeling lit. It was a delicate balance.”
The sound and picture teams benefitted not only from being in close proximity to each other, but also from sharing a common infrastructure. Sound and picture files, along with associated metadata, were all stored on Production Backbone and accessible, virtually instantaneously, to anyone involved in the project.
“The engineering really took care of Antoine and our team,” Winter says. “The whole support structure here at Sony was fantastic.”
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
Video Credits
Studio: Columbia Pictures
Director: Antoine Fuqua
Post Production: Sony Pictures Post Production Services (sound); Colorworks (editorial finishing, color grading, deliverables)
Editor: John Refoua; Sound Editor: Mandell Winter; Sound Designer: David Esparza; Re-Recording Mixers: Daniel J. Leahy and Steve Pederson. Colorist: Doug Delaney
Steven Argula
Director, Publicity
Sony Pictures Digital Productions
310-815-5233
Contact Steven via email
Media:
Linda Rosner
ArtisansPR
310.837.6008
Contact Linda via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More