Sony Professional Solutions Latin America (PSLA) announced today that it is offering a FREE license of ASSIMILATE’s award-winning SCRATCH Lab™ Advanced Dailies software to their customers who purchase a high-end F5, F55 and F65 CineAlta camera.  The offer will also apply to buyers of Sony’s NEX-FS700RH, NEX-FS100 and NEX-EA50H. The license of SCRATCH Lab is fully functional, and offers users a powerful, widely-adopted software solution to process and manage large amounts of data, color-correct, sync audio and transcode the stunning images from the entire range of Sony’s CineAlta and NXCAM 4K Super 35 MM cameras. Each customer will have access to one (1) subscription license of SCRATCH Lab software (value $995 USD) free of charge via the ASSIMILATE Store for one year.  Contact your local Sony PSLA Representative for the availability of this offer.

SCRATCH Lab provides filmmakers and on-set professionals an ACES-compliant toolset for real-time playback of 4K/2K RAW, while taking full advantage of the F55’s ultra-wide color gamut. In addition to RAW, artists can playback Sony’s XAVC in HD, 2K and 4K, as well as XDCAM 50Mbps in 4:2:2 mode. SCRATCH Lab also allows cinematographers to process the 6K and 8K images from the F65 sensor.

Introduction to SCRATCH Lab for Production Dailies.

A member of the Sony SRMASTER Alliance program and partner of Sony's Digital Motion Picture Center (DMPC), ASSIMILATE has a long tradition of being among the first to support new Sony technologies and initiatives including the CineAlta F65. SCRATCH and Lab were among the first to fully support the playback and processing of the F65 RAW and SR formats and the SLog2 gamma curve. SCRATCH™ was used to produce the dailies and the DI for Fuerza Bruta: Wayra (2012) the world's first natural light production to shoot with F65.  To learn more about SCRATCH Lab visit

About Sony
Sony Latin America Inc. (SOLA), Sony Professional Solutions Latin America Division (PSLA), headquartered in Miami, Florida, is the leading provider of advanced technology equipment to broadcasters and other professional users. As part of SOLA, Sony PSLA is dedicated to the sale, marketing and customer service of a wide range of professional products that are distributed throughout Latin America and the Caribbean. 

Sony Latin America Inc. reserves the right to change products or specifications without notice. The availability of products and services may vary from one country to another. The product images displayed are examples only and may vary from products actual products sold. Product color may vary.

For more information please contact:  Felicia Travaillot, Marketing Communications, Sony Professional Solutions Latin America, contact Felicia via mail, Web: