Newly-launched Sonixphere, a global resource for everything related to music and sound, just wrapped another dynamic spot for GameStop through The Richards Group, Dallas. Promoting Madden NFL 12, the spot posed a unique musical challenge, according to Greg Allan, CEO and Creative Director, take a classical piece of music, Beethoven’s Fifth Symphony, and transform it to into an urban, hip-hop track to support images of football teams competing on the gridiron.rnrnAiring nationally on TV, in store, and online, the :30 commercial uses CGI game footage depicting the Chicago Bears and the Madden visiting all-star team entering the stadium prepared to do battle. Tall shadows appear and play commences as Sonixphere‘s opening notes set an ominous tone. This transitions into a memorable restatement of Beethoven’s Fifth over a hip hop groove. The infectious beat pulses on as players leap, collide and tumble gracefully in time to the music. The tagline commands gamers to “Devastate your rivals.”rnrn
rnrn”Before we write music for any project, we first consider where it is going to live to make sure the sound shines on all platforms,” says Allan. “In the case of this spot, we wrote a pre-score and then picture was pulled and edited to our track. We wrote sonic nuggets—musical peaks and valleys that gave the client and editor myriad choices when it came time to edit. They had the freedom to cut wherever they chose to because we provided them with both a dynamic and agile track.”rnrnAllan harnessed the talents of his global composer roster to combine string orchestrations of the Beethoven symphony with hip-hop elements. “We didn’t want to give it away right off the bat, so the whole intro has a low menacing sound that builds up the suspense,” says Allan. “Then the groove kicks in and drives the action. Ultimately, we instilled a pop sound into the hip-hop beats to make it sound even more unique.”rnrn"The guys at Sonixphere always deliver,” says Dan Calhoun, senior producer at The Richards Group. “For GameStop, we challenged them to take a classical piece of music and update it in an urban, hip way. Once again, they exceeded expectations! We expect it to be a huge success!”rnrnFor more information, call (312) 329-1310 or visit www.sonixphere.com.rnrnCreditsrnTitle: Madden NFL 12 :30rnProduct: GameStoprnrnAgency: The Richards Group, Dallas, TXrnDavid Canright and Lynda Hodge, creative directors; Rodrigo Maycotte, art director; Tim Wood, writer; Dan Calhoun, senior producer.rnrnMusic: Sonixphere, Chicago, ILrnrnEdit: Rooster Teeth Productions, Austin, TXrnrnPost: 3008 Editorial, Dallas, TXrnMark Sullivan (online editor)rnrnAudio mix: 3008 Editorial; Dallas, TXrnMatt CiminoGreg Allan Creative Director Sonixphere 312.329.1310 Contact Greg via email
Contact:Media: Roberta Lawrence Artisans PR 212.627.0297 Contact Roberta via email Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More