Sonixphere, a global resource for everything connected to music and sound, was tapped by INNOCEAN USA Executive Creative Director Greg Braun to create the soundtrack for the agency’s high velocity, 360 branding video to be featured on the agency’s newly updated website.nnSonixphere was charged with the task of sonically tying many disparate images in edits lifted from a montage of TV spots, long form, online video, events, social, mobile and branded content created for INNOCEAN client Hyundai into a riveting brand identity video with maximum impact. They achieved this through an edgy dub step soundtrack that complements the razor-sharp editing and transforms nine separate car commercials into a dazzling consumer lifestyle and cultural statement.nn”The goal of creating this new 360 branding video was to showcase our brand’s identity and diverse experience,” says Greg Braun. “The finished product needed to be big, bold and energetic with a musical soundtrack to match. The team at Sonixphere gave us just what we wanted with their music serving as the thread that ties the visuals and storyline together.”nn
nnThe two-minute video, comprised of a montage of evocative images, lives on the agency’s website landing page at www.innoceanusa.com. Through the whole video, Sonixphere‘s electronic track keeps driving on, shifting gears, scoring visuals, changing dynamics and intensity, forming an alliance with the visuals and making a connection with the viewer.nn”This video is about connections and connecting,” says Sonixphere CEO and Creative Director Greg Allan. “We wanted the music to be that cohesive force that tied all the images and supers together and left viewers with a strong visceral feeling. Innocean is a progressive agency; they needed exciting music to represent who they are. The agency creative team knew what they wanted; we just had to execute it and execute it well.”nnChoosing dub step with its hallmark heavy-duty programming, synthesizers and drum patterns matched the identity of the agency, which is modern, edgy and disruptive. “It’s one thing to write a killer dub step track, but then to take it to another level and heavily score it to picture? That was the challenge, and my team nailed it,” asserts Allan.nnThe video’s production was handled by INNOCEAN’s in-house Production team. nYou can view the video here.n nFor more information, call (312)329-1310. Visit us at www.sonixphere.com.nnClient: INNOCEAN USAnAgency: INNOCEAN USAnExecutive Creative Director: Greg BraunnnMusic Composition: SonixpherenAudio Mix: SonixpherenPost Production INNOCEAN USAnProducer Chanel BoydnEditing Brad WetmorenVisual Effects Lara PinellaGreg Allan Creative Director Sonixphere 312.329.1310 Contact Greg via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More