Sundance Audience Award-winning comedy “Sleepwalk With Me” opens in New York on August 24th through IFC Films and film co-director/co-writer Mike Birbiglia and co-writer Ira Glass (“This American Life”) go guerilla to reach opening weekend success in this new online promo, mixed by Sonic Union mixer David Papa. The promo features the zany duo urging audiences to come out to their opening weekend through a series of humorous vignettes. Glass and Birbiglia promise not only to personally attend screenings, but to also handle every aspect of each screening: from concession sales and bathroom cleaning to a post-screening Q&A that “doesn’t suck.”nn
nnThe film opens at the IFC Center in NYC the weekend of August 24-25 and continues on to debut at Chicago’s Music Box Theater on the weekend of August 31 – September 1. The film follows Birbiglia as a burgeoning stand-up comedian struggling with the stress of a stalled career, a stale relationship, and the wild bouts of severe sleepwalking he is desperate to ignore.nnWith the help of this promo and subsequent social media campaign through the film’s official site, Facebook page and Twitter hashtag #bringsleepwalk, the duo hope to expand the film’s theatrical release to build a wider audience.nnPromo CreditsnEditor: Elan GolodnDP: Jeff ReichertnSound Recordist: Michael WintonnMusic Supervisors: Lilah Wilson, Anthony RomannAudio Mix: David Papa, Sonic UnionnnAbout SONIC UNIONnSteve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square.nnOver a short period, they’ve grown both staff and capabilities to include: music supervision, motion design production, and voiceover/on-camera casting to their established role as the premiere audio boutique in New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound and motion expertise. nnSwing on by and let’s play. www.sonicunion.com
Contact:
Virginia Scripps Press Kitchen (310) 392.6682
SPW Category:Music and Sound
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
New work for ABC Fine Wine & Spirits, "Dry January 2025," out of creative shop Bacon & Eggs, Los Angeles.
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More
MySHOOT Profiles
Add A Comment