NY-based Sonic Union mixer Steve Rosen and Henryboy sound designer Bill Chesley horrify a young woman over lunch in the new :30, “Spider” for AT&T/Samsung out of BBDO New York.
The spot features a formal dining experience coming to a screaming halt by the unexpected presence of a highly realistic image of a spider on the man’s cell phone. The older man immediately reacts with chivalry, removing his shoe to take care of the unwelcome arachnid, only to suddenly realize he is lashing out on an image on a Samsung phone.
Click HERE to view the spot.
Credits
Client: AT&T/Samsung
Title: “Spider” :30
Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Ralph Watson
Creative Director/Art Director: Jens Waernes
Copywriter: Oliver Handlos
Executive Producer: Grant Gill
Executive Music Producer: Melissa Chester
Production Company: Epoch Films
Director: Phil Morrison
Executive Producer: Lisa Margulius
Producer: Timory King
Editorial: Arcade
Editor: Paul Martinez
Producer: Kirsten Thon-Webb
Post EFX: Spontaneous
Managing Director: Marcos Lansdel
Executive Producer: Justin Lane
Sound Design Company: Henryboy
Sound Designer: Bill Chesley
Audio Post: Sonic Union
Mixer: Steve Rosen
About SONIC UNION
Some unions are meant to be. This was clearly the case when NYC uber-mixers Michael Marinelli and Steve Rosen formed Sonic Union in November 2008. Joining fellow co-founder Adam Barone in a newly built out, startlingly mod space like no other, the team offers top agency and editorial players an unsurpassed recording, mixing and finishing resource in Manhattan’s Union Square. Marinelli and Rosen have long been breaking sound barriers in the industry for leading brands and agencies. Both known for their unique styles, creative expertise and industry experience, they bring the highest level of technical expertise to every job. Thoughtfully conceived and exactingly executed, Sonic Union is a top destination for world-class audio post. www.sonicunion.com
