New 6-Part Podcast From SAVEUR Features Change-Making Foodmakers
SAVEUR’s new podcast “Place Settings” is a journey in sound that celebrates a sense of purpose, passion, and culinary experience in America. Hosted by SAVEUR Executive Editor Alex Redgrave and produced in collaboration with Sonic Union, the podcast takes audiences on location around the country with diverse and distinctive people. From Jonny Ortiz-Concha in northern New Mexico to Sean Brock in Nashville to Doris Hồ-Kane in Brooklyn to Omar Tate and Cybille St.Aude-Tate in Philadelphia – each of the featured guests are making delicious and profound impacts on cuisine and community.
“When we set out to launch our first-ever podcast, we wanted to recreate the transportive storytelling that SAVEUR is known for—but through sound. By hearing these immersive moments captured in-the-field, listeners can enter each person's world and get a deeper understanding of their food practice and connection to place,” says Redgrave.
Sonic Union brings its deep experience in creating immersive audio to this exciting six-episode podcast – from the anthemic opening music inspired by the sense of excitement when embarking on a new journey penned by Sonic Union composer’s Julian Fader and Justin Morris, to atmospheric sounds that develop a sense of place. There were many creative ideas discussed during the pre-production phase that were imminently translated to the show as a whole.
“When we first heard about the concept for Place Settings, we immediately connected with the authentic exploration of food culture – from a very personal perspective,” says Sonic Union’s Executive Creative Producer Halle Petro. “The show is a unique blend of narrative and sound, both down to earth and elevated. It was a pleasure to help it come alive with sound and music sitting at the table so to speak.”
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More