Deutsch NY and Cosmo Street, NY editor Aaron Langley team up with NY-based Sonic Union mixer Paul Weiss to create a 3-minute/:30/:15 TED Talks spoof “TAD Talks,” promoting Microsoft’s new private cloud IT solutions. The extended video and cut-downs feature a retro-fied Tad character touting dated IT management techniques and philosophy. nn
nn”TAD Talks” (3-minute web film) opens on a woman at a TED-like talk, stating earnestly to a rapt audience, “We can unleash the full scope of human potential.” She’s quickly ushered off stage to be replaced by Tad, a retro-outfitted character with feathered hair and a handlebar mustache, who declares, “Progress! It may not be as groovy as you all think it is.” He then goes on to hype outdated IT services and philosophies with theatrics that include jumping through a hoop on a banana-seat bike and macho posturing. The web film closes on the super, “Don’t get stuck in the IT past,” followed by the Microsoft logo and links to see more of Tad’s Talks.nnThe campaign also includes the :30/:15s “Bike,” “Confetti,” “Blindfold,” “Karma,” “Spirit Animal” and “Handcuff.”nnCreditsnnClient: MicrosoftnTitles: “TAD Talks” 3:00/:30/:15 + “Bike,” “Confetti,” “Blindfold,” “Karma,” “Spirit Animal” and “Handcuff” :30/:15snnAgency: Deutsch NYnPartner/Chief Creative Officer: Greg DiNotonGroup CD: Paul KekalosnCopywriter: Judd CounselnArt Director: Donovan GoodlynSVP/Director of Broadcast Production: Joe CalabresenSVP/EP: Greg TharpnnProduction Company: Moxie Pictures, LAnDirector: Jared HessnDP: John SchwartzmannEP: Lizzie SchwartznProducer: Heidi SoltesznnEditorial Company: Cosmo Street, NYnEditor: Aaron LangleynAssistant Editor: Mark PotternProducer: Heather RichardsonnPost: KatabaticnOn-Line Editor/Colorist: Emery WellsnnMusic: Human Worldwide, NYnProducer: James WellsnnAudio Post: Sonic Union, NYnMixer: Paul WeissnnAbout SONIC UNIONnSonic Union, New York was a concept born in 2008 between lauded mixers Michael Marinelli and Steve Rosen, and Managing Director Adam Barone. The team set out to create the finest audio shop in New York, while also maintaining a family-like feel in a location that reflected—and supported—client comfort, natural light and the artists’ unwavering love of the craft. Three years later, Sonic Union’s work has won top awards, their employees and clients play together after work, and its architecturally significant space overlooking the trees of Union Square has become a home-away-from-home for everyone who mixes there.nnSonic Union’s team, headed by Studio Manager Justine Cortale, includes the talents of Rob McIver, David Papa, and Paul Weiss. Other disciplines are growing, with the addition of veteran voiceover Casting Director Maria Pappalardo, who brings 15 years of agency experience to the group.nnSonic Union’s flourishing Motion Graphics and VFX studio chases new ideas through design, animation and visual effects, delivering smart and fresh work for an array of creative clients. Pulling off the unexpected with unrivaled dedication, the process is infused with equal parts love and magic. Come in and check out the state of our Union… www.sonicunion.com
Contact:
Adam Barone Sonic Union Contact Adam via email
Contact:Media: Virginia Scripps Press Kitchen 310.392.6682
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Agency Source x Bid for LA
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More
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