Deutsch NY and Cosmo Street, NY editor Aaron Langley team up with NY-based Sonic Union mixer Paul Weiss to create a 3-minute/:30/:15 TED Talks spoof “TAD Talks,” promoting Microsoft’s new private cloud IT solutions. The extended video and cut-downs feature a retro-fied Tad character touting dated IT management techniques and philosophy. nn
nn”TAD Talks” (3-minute web film) opens on a woman at a TED-like talk, stating earnestly to a rapt audience, “We can unleash the full scope of human potential.” She’s quickly ushered off stage to be replaced by Tad, a retro-outfitted character with feathered hair and a handlebar mustache, who declares, “Progress! It may not be as groovy as you all think it is.” He then goes on to hype outdated IT services and philosophies with theatrics that include jumping through a hoop on a banana-seat bike and macho posturing. The web film closes on the super, “Don’t get stuck in the IT past,” followed by the Microsoft logo and links to see more of Tad’s Talks.nnThe campaign also includes the :30/:15s “Bike,” “Confetti,” “Blindfold,” “Karma,” “Spirit Animal” and “Handcuff.”nnCreditsnnClient: MicrosoftnTitles: “TAD Talks” 3:00/:30/:15 + “Bike,” “Confetti,” “Blindfold,” “Karma,” “Spirit Animal” and “Handcuff” :30/:15snnAgency: Deutsch NYnPartner/Chief Creative Officer: Greg DiNotonGroup CD: Paul KekalosnCopywriter: Judd CounselnArt Director: Donovan GoodlynSVP/Director of Broadcast Production: Joe CalabresenSVP/EP: Greg TharpnnProduction Company: Moxie Pictures, LAnDirector: Jared HessnDP: John SchwartzmannEP: Lizzie SchwartznProducer: Heidi SoltesznnEditorial Company: Cosmo Street, NYnEditor: Aaron LangleynAssistant Editor: Mark PotternProducer: Heather RichardsonnPost: KatabaticnOn-Line Editor/Colorist: Emery WellsnnMusic: Human Worldwide, NYnProducer: James WellsnnAudio Post: Sonic Union, NYnMixer: Paul WeissnnAbout SONIC UNIONnSonic Union, New York was a concept born in 2008 between lauded mixers Michael Marinelli and Steve Rosen, and Managing Director Adam Barone. The team set out to create the finest audio shop in New York, while also maintaining a family-like feel in a location that reflected—and supported—client comfort, natural light and the artists’ unwavering love of the craft. Three years later, Sonic Union’s work has won top awards, their employees and clients play together after work, and its architecturally significant space overlooking the trees of Union Square has become a home-away-from-home for everyone who mixes there.nnSonic Union’s team, headed by Studio Manager Justine Cortale, includes the talents of Rob McIver, David Papa, and Paul Weiss. Other disciplines are growing, with the addition of veteran voiceover Casting Director Maria Pappalardo, who brings 15 years of agency experience to the group.nnSonic Union’s flourishing Motion Graphics and VFX studio chases new ideas through design, animation and visual effects, delivering smart and fresh work for an array of creative clients. Pulling off the unexpected with unrivaled dedication, the process is infused with equal parts love and magic. Come in and check out the state of our Union… www.sonicunion.com
Contact:
Adam Barone Sonic Union Contact Adam via email
Contact:Media: Virginia Scripps Press Kitchen 310.392.6682
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
MySHOOT Profiles
Add A Comment