Sonic Union adds regarded mixer and sound designer Fernando Ascani to their union. Ascani has lent his audio acumen to Cannes Lions and Clio Award winning campaigns for Xbox, as well as projects for P&G, DSW, Victoria’s Secret and more. His first projects out of Sonic Union have included campaigns for Honda and DSW. Ascani comes to Sonic Union from Headroom.
Click HERE to view his work.
Says Sonic Union Co-Founder/Managing Director Adam Barone, “We’ve known Fernando through Steve Rosen for quite some time and couldn’t be more excited to have him on the team. He has an exceptional reputation with a diverse and loyal client base that we plan to expand. It’s also a big moment for Sonic Union as all of our other mixers have been with us from the start or have been developed in-house. Fernando is our first ‘signed’ mixer.” Adds Ascani, “Steve Rosen has been a friend and mentor since our days at hsr|ny, so this feels like a natural, full-circle moment. Sonic Union already feels like home.”
“Since opening, we’ve long awaited the moment that we could bring Fernando on board”, adds Rosen. “Thankfully, the stars all aligned and the timing was finally right. I’ve known Fernando since his rookie days as an assistant, and couldn’t be happier to finally have him on our team.”
New Jersey-native Ascani began his career at hsr|ny and continued at Headroom in New York, always working on a myriad of campaigns for some of the biggest brands and agencies in the business. In 2008, he mixed two spots for Xbox/Halo, “Enemy Weapon” and “Hunted,” that won Clio, Andy and Cannes Lions awards.
Additionally, Ascani is one of the founding family members of the much-loved music publication, The FADER Magazine. Fernando, along with a group of friends, started the Cornerstone Mixtape out of his apartment. After 10 years, this tool to help get music artists radio play is still going strong and dubbed "the music industry's mixtape".
About SONIC UNION
Steve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square. Over a short period, they’ve grown both staff and capabilities to include music supervision and voiceover/on-camera casting to their established role as the premiere audio boutique in New York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound expertise. Swing on by and let’s play.
Virginia Scripps
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More