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    SMPTE 3D Event Features Leading Researchers in Technical Sessions Spanning Human Factors, Open-Source Camera Platform, Holographic TV

    By SPW EditorUpdated:No Comments2214 Views

    Experts from UC-Berkeley, MIT Media Lab, Stanford, join those from Discovery Communications, Dolby, Panasonic, PwC, RealD, Warner Bros, among others

    White Plains, NY -- (SPW) --

    The communications, media, and entertainment industry’s most authoritative source of next-generation 3D science, the second annual International Conference on Stereoscopic 3D for Media Entertainment will feature world-leading academic and corporate researchers who will unveil the most advanced research to date for creating, distributing, and viewing 3D content. The SMPTE Conference takes place 21-22 June at the Millennium Broadway Hotel in New York City.

    During the two-day event, engineers, scientists, and researchers will discuss the latest work on human factors and the viewing of 3D materials; stereoscopic image acquisition and production advancements; stereoscopic image metrology and processing, including an open-source camera platform being developed at Stanford University ; and advancements in stereoscopic displays, including those related to live, holographic TV.

    Underscoring the potential for 3D to fuel opportunities across multiple market segments, the SMPTE conference also will feature a special presentation from Gordon Castle, Director, Entertainment Media & Communications at PwC on 3D adoption trends and market opportunities.

    Complete program information is available at <a href="www.smpte.org.events/2nd_Annual_3D_Conference/”>www.smpte.org.events/2nd_Annual_3D_Conference/.

    “The recent commercial successes in 3D cinema and live broadcasts have driven substantial R&D investments and are spurring tremendous interest in 3D across multiple markets,” said Pete Lude, SMPTE president. “This year’s conference will highlight many of the remarkable advances that will fundamentally change the way 3D programming is created, distributed, and viewed.”

    This year’s SMPTE Conference is co-located with DV Expo East, which will feature technology exhibits, keynotes, educational session, networking events, and more. By registering for the SMPTE conference, attendees get a free, all-access pass to DV Expo East.

    Follow SMPTE on Facebook, Twitter, and LinkedIn. Learn more at www.smpte.org.

    About the Society of Motion Picture and Television Engineers
    The Oscar® Award-winning and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE) is the leading technical society for the motion imaging industry.

    As an internationally recognized and accredited standards-setting body, SMPTE develops standards, recommended practices and guidelines, and spearheads educational activities to advance engineering and moving imagery.

    Headquartered in New York, SMPTE is comprised of engineers and other technical specialists, IT, and new media professionals, filmmakers, manufacturers, educators, and consultants in more than 65 countries. www.smpte.org.

    Contact:

    Barbara Lange Executive Director SMPTE Phone: +1 914 761 1100 Contact Barbara via email

    SPW Category:Education (School, Academy, University, Classes, Training)



    Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota

    Wednesday, December 18, 2024
    There's still time to set things right...

    We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More

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