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    Smith & Foulkes Go Futuristic With HP

    By SPW EditorUpdated:No Comments1951 Views
    LONDON -- (SPW) --

    Smith & Foulkes, have completed their second fantastic spot, “Fandango,” for Goodby, Silverstein & Partners’ launch campaign for the HP Photosmart Premium, the world’s first web-connected home printer.

    They have directed a super-stylish ad with a futuristic feel to perfectly illustrate the cutting edge technology of the printer that comes fully equipped with the next generation of apps, in this case letting you book and print your cinema tickets and avoid the queues – from touch screen to big screen – the power is in your fingertips.

    Smith & Foulkes created a conflation of interiors and exteriors where a cityscape and cinema are blended into one seamless environment. Navigated by a couple on a scooter – it’s fast, fun and exactly what the HP Photosmart Premium is all about.

    Alan Smith, added, “We decided to reinvent Manhattan as a Future Art Deco Vegas fantasy. Sometimes I love my job.”

    Credits

    Client: HP
    Title: Fandango
    Length: 1x 30″

    Agency: Goodby, Silverstein & Partners
    Co-Chairman, Partner: Rich Silverstein
    Creative Director, Partner: Steve Simpson
    Associate Creative Directors: John Park & Brian Gunderson
    Executive Producer: Josh Reynolds
    Producer: Rachel Seitel

    Production Company: Nexus
    Director: Smith & Foulkes
    Executive Producers: Charlotte Bavasso & Chris O’Reilly
    Head of Production: Julia Parfitt
    Producer: Melody Sylvester
    Production Manager: Jo Bierton / Nathalie LeBerre
    Project Lead: Ben Cowell
    Animation: Nexus

    Director of Photography: Mark Emberton
    Post Production / Grade: Time Based Arts
    Sound Mix: 750MPH

    Contact:

    Media for Nexus: Alie Griffiths CK Publicity 7 Poplar Mews London W12 7JS Tel: 020 8811 1495 Contact by email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound

    Monday, January 13, 2025

    The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More

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