Sir Martin Sorrell, CEO of WPP Worldwide, returns to Cannes to guide a heavyweight panel of global marketing leaders in a discussion on how the recession is affecting the industry now and how it will shape its future.
Joining Sir Martin on stage will be Marc Pritchard, Global Marketing Officer of P&G; Mary Beth West, Executive Vice President and Chief Marketing Officer of Kraft Foods Inc.; and Mary Dillon, Executive Vice President and Global Chief Marketing Officer of McDonald’s Corporation.
“This will be a wonderful opportunity to talk to three of the most powerful CMOs in the world about how they are marketing their companies, products and services through these difficult times. Are they investing more to build brands or cutting back? The three represent 13 billion dollars of worldwide advertising and marketing spend,” comments Sir Martin.
The Cannes Debate, which launched in 2005, is a group discussion between the most influential people in the business addressing the most topical issues that are currently affecting the advertising and communications industry. This year’s hour-long Cannes Debate will take place on Friday 26th of June at 12:00 in the Palais des Festivals in Cannes.
The 56th International Advertising Festival will be held 21-27 June 2009 in Cannes, France.
The International Advertising Festival – Cannes Lions – is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 28,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers are also presented by some of the biggest names in the industry.
For further information, please visit www.canneslions.com
