- Tuesday, Feb. 23, 2016
Simian, the award-winning, cloud based media asset management, collaboration and presentation platform used by many of the world’s top advertising agencies, brands, and media/entertainment companies to collaborate, present and share media smarter, has anonymously sampled statistics from over 250 thousand reels sent from their database in order to provide key insights into industry best practices.
Simian Reel Insights, now in its third release, has proven an invaluable resource for what agencies are looking for, as well as where the industry is going as a whole. “Agency producers are bombarded with reels daily, so it’s crucial for production companies to know that what they are sending is highly optimized if they want to rise to the top of the queue”, says Simian Co-Founder, Brian Atton. “Simian Reel Insights is a free downloadable infographic, that’s available to everyone and provides key metrics, such as average number of spots per reel, run time, and the best time of day to send. In past years, a few of our clients put Reel Insights to the test and have confirmed our findings to be extremely accurate. We take pride in that.”
This year, there’s a stat that stands to set Simian apart from it’s competitors. In 2015, Reel Insights revealed that Simian has the most impressive engagement rates in the industry with an open rate of over 80 percent with an average of 70 percent of each reel viewed.
“Simian customers can expect high engagement rates because our Real Time Analytics and reporting features enable company owners to compare sales activities. Being able to immediately identify successes as they happen makes it possible to market their talent more effectively and increase sales. When you can measure reel performance, then you can make improvements where needed”, adds Jay Brooks, Simian Co-Founder and CTO.
Another stat of note in 2015 is the shift to higher video resolution. “This shift makes it clear that agencies have raised their expectations when it comes to video quality. Trends show that they expect a minimum of 720p, which is also supported by some of the top agency producers recently interviewed for our blog,” says Atton.
Atton also adds that, “With an increasingly competitive industry, production companies need to be able to rely on solid data and analytics to gain an advantage over their competition. Simian Real Time Analytics provides our clients with the ability to anticipate their clients’ needs, plus the ability to react after a reel has been sent, thereby giving the client exactly what they want, every time.”
Reel Insights 2015 provides actionable data for creating reels and increasing sales. Available for download on the Simian website.
Simian provides creatives with the tools and solutions they need to create, deliver and measure their content…smarter. Take the business of managing digital media to the next level with Simian’s evolutionary collaboration, presentation and media sharing platform designed by industry leaders for industry leaders. Simian’s streamlined, yet highly flexible platform has set the industry standard for online media sharing and workflow solutions for creative companies.
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