Simian announced today the launch of version 2.0 of its industry-leading, web-based multimedia platform for creative companies in the advertising, film, television, music and interactive media industries. Revamped design and streamlined functionality gives more power to production and creative teams and bolsters support for sales and marketing. Simian 2.0 highlights include feature-rich project workspaces, enhanced analytics, social syndication, metadata tagging, website integration and custom presentations.n nDevelopment of Simian 2.0 was driven by customer feedback and market demand for one easy-to-use platform to build, manage, present and analyze a range of creative deliverables from media files to documents. “Companies want to save time and increase productivity. It doesn’t make sense to use a dozen different software applications for a dozen different tasks,” states Jay Brooks, co-founder of Simian. “As an integrated platform, Simian 2.0 replaces such random tools with one feature-rich portal that improves accessibility to the workflow and increases collaboration for the entire creative team.”nnSimian Projects features an expanded toolset for collaborating on video, images, audio, documents and rich media. Role-based logins and secure link sharing make review and approval efficient. In addition to workflow tools, Projects also includes a Microsite builder which allows non-technical users build dynamic websites using predesigned themes to present content in new and exciting ways. nSimian Reels features an expanded interface and simplified toolset so that everyday users can build and distribute media reels with ease. It boasts a highly evolved analytics tracking system that gives users critical data on who, what and how media assets are being viewed and shared.nnSimian Media Library includes a customizable asset manager for cataloging digital assets. Media files can be categorized, credited, and tagged for easy search and retrieval. Existing technical metadata is also imported and displayed in the same interface. Simian‘s video transcoding allows clips to be shared across multiple platforms and devices. nnAdditionally, the system provides simple tools for managing online access to media assets. Uniquely, Simian allows users to share direct links or instantly post media directly to Facebook, Twitter and other social sites to support their sales, marketing and promotional efforts. For users who wish to use Simian as their video host single videos can be embedded or Simian‘s API can be used to power an entire media portal.nnnVisit website to learn all Simian Version 2.0 features and take product tour.nnAbout SimiannSimian™ is a web-based sales, multimedia project management platform for creative companies in the advertising, film, television, music and interactive media industries. For more information: www.gosimian.com
Mike Chiavetta Simian 310.736.1363 Contact Mike via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More