Simian announced today the launch of version 2.0 of its industry-leading, web-based multimedia platform for creative companies in the advertising, film, television, music and interactive media industries. Revamped design and streamlined functionality gives more power to production and creative teams and bolsters support for sales and marketing. Simian 2.0 highlights include feature-rich project workspaces, enhanced analytics, social syndication, metadata tagging, website integration and custom presentations.n nDevelopment of Simian 2.0 was driven by customer feedback and market demand for one easy-to-use platform to build, manage, present and analyze a range of creative deliverables from media files to documents. “Companies want to save time and increase productivity. It doesn’t make sense to use a dozen different software applications for a dozen different tasks,” states Jay Brooks, co-founder of Simian. “As an integrated platform, Simian 2.0 replaces such random tools with one feature-rich portal that improves accessibility to the workflow and increases collaboration for the entire creative team.”nnSimian Projects features an expanded toolset for collaborating on video, images, audio, documents and rich media. Role-based logins and secure link sharing make review and approval efficient. In addition to workflow tools, Projects also includes a Microsite builder which allows non-technical users build dynamic websites using predesigned themes to present content in new and exciting ways. nSimian Reels features an expanded interface and simplified toolset so that everyday users can build and distribute media reels with ease. It boasts a highly evolved analytics tracking system that gives users critical data on who, what and how media assets are being viewed and shared.nnSimian Media Library includes a customizable asset manager for cataloging digital assets. Media files can be categorized, credited, and tagged for easy search and retrieval. Existing technical metadata is also imported and displayed in the same interface. Simian‘s video transcoding allows clips to be shared across multiple platforms and devices. nnAdditionally, the system provides simple tools for managing online access to media assets. Uniquely, Simian allows users to share direct links or instantly post media directly to Facebook, Twitter and other social sites to support their sales, marketing and promotional efforts. For users who wish to use Simian as their video host single videos can be embedded or Simian‘s API can be used to power an entire media portal.nnnVisit website to learn all Simian Version 2.0 features and take product tour.nnAbout SimiannSimian™ is a web-based sales, multimedia project management platform for creative companies in the advertising, film, television, music and interactive media industries. For more information: www.gosimian.com
Mike Chiavetta Simian 310.736.1363 Contact Mike via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More