Manages workflow for a record three straight seasons.
Critically lauded and a ratings hit, Psych recently wrapped its eighth season in Vancouver, adding to its record as USA Network’s longest-running series. And for the third straight year, the Universal Cable Productions series is making its way from the camera to the screen via an innovative file-based workflow designed and supported by camera and production equipment specialist SIM Digital and its post-production unit Bling Digital.
SIM/Bling helped Psych become the first Vancouver-based television production to go fully digital in 2010, after having successfully established file-based workflows for two other Universal Cable Productions programs, Suits and Covert Affairs, Three years down the line, the elements of that workflow remain largely unchanged. SIM provides the show with ARRI Alexa camera packages (as well as Sony and GoPro cameras for specialized use), on-set graphics and playback services. Bling handles near-set dailies processing and data services.
Camera media is processed in the near-set lab, which includes the production of media for review, editorial, post production and back-up. Editorial files and FCP ProRes proxy format are delivered via high speed Internet connection to the show’s editorial team, located 1300 miles away in Manhattan Beach, California. Editors can begin cutting new material in as little as a few hours after its shot.
It took confidence for Psych‘s producers to make the leap to digital in 2010. Other Vancouver productions were still shooting HD video or film and so there was no template. However, they were intrigued with the potential for improved efficiency and cost-savings, and impressed with SIM/Bling’s enthusiasm for the emerging digital paradigm. “There was some nervousness, because it was a whole new mode of production,” recalls Ken Anderson, General Manager of Sim Digital’s Vancouver operations. “But they saw how well it was working in Toronto and the time and headaches it was saving for those shows. They wanted the same thing.”
It didn’t take long for the benefits of SIM/Bling’s approach to become apparent. Gordon Mark, Psych‘s line producer, notes that shows that were early adopters of digital camera systems sometimes experienced problems in the hand-off between production and post. “You’d get a call from the lab saying ‘there’s a problem with the camera,’ but then the camera crew would say, ‘no, it’s something the lab technician did,'” he recalls.
Those sorts of problems never arose on Psych because SIM/Bling managed both sides of the transaction. “If a problem occurred, and that didn’t happen very often, their camera people and lab people would work together to resolve it,” Mark says. “It was in their interest as much as it was in ours to get it fixed quickly. That was refreshing.”
Psych‘s digital workflow also proved to be a significant upgrade in terms of reliability over the traditional film workflow. An error in processing at a film lab, observes Mark, could be devastating to a show’s budget and delivery schedule.
“In the worst case scenario, your film could be ruined and you’d have to go back and do something again. That’s very expensive,” he says. “You would have to schedule the actors back and that, inevitably would involve some highly-paid guest star with lots of other commitments. So, it becomes a scheduling issue. Production can’t shoot the footage, so the post people can’t edit it, and it can’t be delivered on time. It puts a wrinkle all the way through the system.” With digital near-set processing, camera or processing issues are spotted and resolved quickly. The specter of reshooting has virtually been extinguished.
Series DP Scott Williams witnessed the transition from film and video capture to digital firsthand and has become a convert to the new file-based mode of production. For Psyc
Contact:Chris Parker Chief Technology Officer SIM Digital/Bling Digital (323) 978-9000 Contact Chris Parker via email
Contact:Chris Jacobson Vice President of Creative Services Bling Digital (323) 978-9000 Contact Chris Jacobson by email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More