Siegel+Gale, one of the world’s premier strategic branding firms, announced the appointment of David Keefe as Global Director, Media & Entertainment at Siegel+Gale.
“Siegel+Gale has worked strategically with media and entertainment brands for over 30 years,” says Alan Siegel, Chairman and CEO. “But never has the pace of change in the industry been so rapid or so fundamental—and never has the role of building new brands been so crucial.
“David Keefe is the perfect person to build our Media & Entertainment offering worldwide. He has nearly 20 years of industry marketing, research, and business development experience, and a very nuanced understanding of both the challenges and opportunities inherent to the future of the media and entertainment industries.”
“The days of single-platforms media brands are long gone,” says Mr. Keefe. “Media companies are now distributing their products and services across three- to-four platforms. And for the first time they are offering consumers truly interactive products. With each new platform or channel, the need for strategic branding becomes more acute. We have developed real expertise in helping large media companies tackle these complex challenges.”
“Siegel+Gale helps our clients from the beginning of the branding process through implementation by providing research, brand strategy, naming, architecture, visual system development, and even advertising – all driven by rigorous analytics to create a truly integrated brand experience no matter the platform.”
Mr. Keefe joined Siegel+Gale as Vice President of Business Development for Media & Entertainment in 2005. He has played an integral role with Siegel+Gale’s client accounts, including Comcast, Sprint, HD Radio, Time Warner Cable, Cox Communications, Cable Television Association of Marketers (CTAM), Cable Labs, and The Boston Globe. In his new role, he will work across Siegel+Gale’s offices worldwide to continue to increase the visibility and reach of the firm’s Media & Entertainment offering.
Mr. Keefe spent much of his career in both the media and packaged goods sectors working with firms such as Unilever USA, NBC, Time Warner, Liberty Media, and as a consultant for Hallmark Entertainment. He is an MBA graduate of the University of North Carolina’s Kenan-Flagler Business School and received his BA from Duke University.
About Siegel+Gale
Siegel+Gale (http://www.siegelgale.com) is one of the world’s premier strategic branding companies. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.
The firm has worked with an array of blue chip organizations, including American Express, Bayer, Comcast, Lehman Brothers, Medtronic, Dell, Harley-Davidson, Lexus, Merrill Lynch, Yahoo!, Caterpillar, Sony, Motorola, the National Basketball Association, Time Warner, 3M, and Dow.
Siegel+Gale has full-service offices in New York, Los Angeles, London, and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc. (http://www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
