The AICP Awards released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. To review the full Shortlists for each competition, click here.
The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts in various fields from around the globe, nominated by their peers, who judged the work across their respective categories. The Curatorial Committees for all three shows serve as the final arbiters of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best in Show for each competition. For the AICP Show, the Advertising Excellence/Campaign and Advertising Excellence are Best in Show; For the AICP Next Awards, it is the Most Next honor; and Best in Show for the AICP Post Awards.
Heading up these curatorial sessions were Mal Ward, Partner/Managing Director of Arts & Sciences, and Chairperson of the AICP Show; Scott Donaton, VP, Marketing at Hulu, and Judging Chair for the AICP Next Awards; and Yvette Cobarrubias, Co-Founder and Managing Partner of Cosmo Street, and Chairperson of the AICP Post Awards.
Honorees for all three competitions will be celebrated at live, in-person events during AICP Week, which kicks off on June 7 in New York, and culminates in a presentation at The Museum of Modern Art on June 9.
The AICP Show Shortlist
Leading the list of production companies on the AICP Show Shortlist was SMUGGLER, with a total of 23 items across the Show’s 22 categories. MJZ had the second most in the total production company Shortlist count, with 21 entries, followed by Love Song, with 13. Partizan earned eight Shortlisted entries, followed by Iconoclast and Stink, which earned seven Shortlisted entries each.
The top agency on the AICP Show Shortlist this year was Droga5, which scored 24 entries, followed by various offices of BBDO and TBWAChiatDay, which both earned a total of 17 Shortlisted entries. They were followed by Apple, whose in-house agency scored a total of 11 Shortlisted entries, and by adam&eveDDB, which posted nine Shortlisted entries.
The top brand achievements were for Apple, represented with 23 Shortlisted entries, followed by Meta which was honored with a total of 17 Shortlisted entries. Up next were Sandy Hook Promise and What’s App, both of which earned six entries on the Shortlist.
The AICP Next Awards Shortlist
The Next Awards is AICP’s competition for work in new and emerging media. Leading its roster of Shortlisted brands was Verizon, which earned nine spots on the Shortlist, followed by Apple and Nike, both of which have seven Shortlisted entries. Work entered for Google scored five Shortlist spots, while four entries were credited to work for Change the Ref, Inc.; the consortium of brands and causes including PERIOD., August, OffLimits, Free the Period, Ignite, No More Secrets and The Flow Initiative; and Sephora.
The list of Shortlisted agencies in the Next Awards was dominated by R/GA, which earned 23 spots, shared between its offices in Buenos Aires, California, London, New York and Portland. It was followed by 72andSunny, which earned eight Shortlist spots, followed by Verizon Creative Marketing, the brand’s in-house agency, which earned seven. Leo Burnett and TBWA Media Arts Lab tied with six Shortlist entries each.
Among production companies, R/GA again was at the top of the Next Awards list with 23 Shortlisted entries, followed by Verizon Creative Marketing with seven entries and m ss ng p eces with five. Tied with four Shortlist entries each was Hungry Man, Schrom Studios and TBWAMedia Arts Lab.
The AICP Post Awards Shortlist
AICP Post Awards winners honors are unique among the AICP Awards in that they’re presented to individual post production artists and not companies. Topping the list of Shortlisted artists this year was Sound Designer and Mixer Sam Ashwell of the audio post production company 750mph, with a total of seven Shortlisted entries; six of which he shared with fellow 750mph Mixer Michalis Anthis, who was the second-most recognized artist in the Post Awards, and one with 750mph Mixer Mark Hellaby.
The Cut+Run Editor Beau Dickinson tied Anthis for Shortlist honors, also with a total of six entries, followed by the Sound Designers and Mixers Charles Deenen of Source Sound, Inc., and Sound Designer Raphael Anjuelos of Meta Creative X, both of whom earned four Shortlisted entries.
In terms of aggregate Shortlist honors per post production company, the artists associated with the color grading studio Company 3 collectively earned 17 Shortlist mentions, followed by artists with The Mill, which earned 14 Shortlist mentions. (The Mill shared an additional Shortlist entry with MPC.) They were followed by Shortlist totals of 13 for Cut+Run, 12 for Work Editorial and 10 for Final Cut.
The list of agencies whose work was recognized in the Post Awards was led by Droga5, which lapped the field with a total of 27 Shortlist mentions, versus 11 for various offices of BBDO (including Energy BBDO, BBDO Proximity, BBDO New York and BBDO SF). Work created for Innocean was recognized with 11 Shortlisted entries, followed by eight for work from Saatchi & Saatchi offices in Australia, Los Angeles and New York. (This includes one Shortlist entry that was shared with Dentsu.) Also represented with eight entries were various offices of McCann, including McCann New York, Commonwealth McCann and 215 McCann.
Brands whose work was recognized with Shortlist achievement included Meta, with 14 entries; Hyundai, with 10; The New York Times, with nine; and five entries each for Chevrolet, Samsung and Toyota.
2022 AICP Show Shortlist
Production | Title | Production Company | Advertising Agency |
Apple | Escape From The Office | SMUGGLER | Apple |
Apple | The Comeback – Shot on iPhone | Lunar Films | TBWAMedia Arts Lab |
Apple | Hollywood in Your Pocket | SMUGGLER | TBWAMedia Arts Lab |
Burberry | Open Spaces | Riff Raff Films | Riff Raff Films |
IPC / Paralympic Games | WeThe15 | Pulse Films | adam&eveDDB/London |
Leia Inc. | Breakthrough | Smith and Jones Films | — |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Microsoft Xbox | The Getaway Driver | Caviar LA | 215 McCann |
NBA | Welcome to NBA Lane | Superprime | Translation |
Pepsi | The Call | RadicalMedia | Direct Focus Inc. |
Visual Style | Title | Production Company | Advertising Agency |
Apple | The Comeback – Shot on iPhone | Lunar Films | TBWAMedia Arts Lab |
Calvin Klein | All Together | PRETTYBIRD | Calvin Klein |
Doritos | Forever on Another Level | RESET | Goodby Silverstein & Partners |
Klarna | Get Smoooth Again | Caviar London | Nord DDB |
Mami Wata | Luck is Alive | Giant Films & Stink Films | — |
Meow Wolf | Convergence Station | Biscuit Filmworks | Wieden+Kennedy |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Meta | Once Upon a Time Everywhere | MJZ | Droga5 |
Meta | No Comply | RESET | Droga5 |
It's Not the New Year Until You Get the Message You've Been Waiting For | MJZ / Iconoclast Germany | BBDO Proximity, Berlin | |
Performance | Title | Production Company | Advertising Agency |
Apple | Escape From The Office | SMUGGLER | Apple |
Apple | Detectives | O Positive | Apple |
AXA | Birders | Arts & Sciences | Publicis Conseil |
Extra | For When It's Time | MJZ | Energy BBDO |
Family Equality | Love, Lawyers and the Government | Furlined | TBWAChiatDay NY |
FTX | Don't Miss Out | Partizan Entertainment | dentsuMB |
IPC / Paralympic Games | WeThe15 | Pulse Films | adam&eveDDB/London |
OREO | We're All One Family | SKUNK | 360i |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO New York |
It's Not the New Year Until You Get the Message You've Been Waiting For | MJZ / Iconoclast Germany | BBDO Proximity, Berlin | |
Humor | Title | Production Company | Advertising Agency |
Apple | Detectives | O Positive | Apple |
Brewdog | The Planet's Favourite Beer | Biscuit Filmworks | Droga5 London |
Extra | For When It's Time | MJZ | Energy BBDO |
FTX | Don't Miss Out | Partizan Entertainment | dentsuMB |
Irish Spring | Welcome to Irish Spring | Epoch Films | TEN6 |
John Lewis | Let Life Happen | MJZ | adam&eveDDB |
Keepers Heart | Angry Ireland | Hobnob LLC | TDA Boulder |
Miller Genuine Draft | Launch | Strike Anywhere | Mischief |
Progressive | Cleanse | Moxie Pictures | Arnold Worldwide |
Uber Eats | Confusion | Gifted Youth | Special Group |
Cinematography | Title | Production Company | Advertising Agency |
Burberry | Open Spaces | Riff Raff Films | Riff Raff Films |
Calvin Klein | The Language of Calvin Klein | 138 Productions | Calvin Klein |
GSK | Be Kids | Stink Films | Saatchi & Saatchi |
Lululemon | The Selfish Giant | Love Song | Droga5 |
Mercado Livre (Ebazar) | New Iconic Kisses | Saigon Filmes LTDA | GUT São Paulo |
Meta | Longboard Family | Object & Animal | Droga5 New York |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Meta | Once Upon a Time Everywhere | MJZ | Droga5 |
Nike | Own The Floor | Freenjoy | Nike NYC |
It's Not the New Year Until You Get the Message You've Been Waiting For | MJZ / Iconoclast Germany | BBDO Proximity, Berlin | |
Animation | Title | Production Company | Advertising Agency |
Avanti West Coast | Feel Good Travel | MJZ | adam&eveDDB |
Chipotle Mexican Grill | A Future Begins | Nexus Studios | Observatory |
Coca-Cola | Real Magic Lunar New Year | Hornet | Unlisted x Ogilvy |
Flamin' Hot | Push It | MJZ | Goodby Silverstein & Partners |
Samsung | Liebe Kennt Keine Grenzen | Zauberberg Productions GmbH | Leo Burnett |
Sipsmith | The Official Tennis of Sipsmith Gin | Biscuit Filmworks, London | Ogilvy London |
Sky Zero | The Day The Moon Came To Earth | Partizan Entertainment | Engine |
Supercell | Brawl Stars: My Sweet Brawlentine | Psyop | — |
WWF Arctic Programme | Can't Negotiate the Melting Point of Ice | NOMINT | NOMINT |
YouTube | Cupcake | NOMINT | YouTube Creative Studio |
Editorial | Title | Production Company | Advertising Agency |
Apple | Escape the Office | SMUGGLER | Apple |
Apple | Hollywood In Your Pocket | SMUGGLER | TBWAMedia Arts Lab |
Lululemon | The Selfish Giant | Love Song | Droga5 |
Meta | Longboard Family | Object & Animal | Droga5 New York |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Meta | No Comply | RESET | Droga5 |
Michelob Ultra | Train Your Fun Side | Landia Mexico | via production |
Nike | New Girl | BWGTBLD | Wieden+Kennedy Tokyo |
Oakley | Be Who You Are: Italo Ferreira | Lockt | Oakley Direct |
The New York Times | The Truth Takes a Journalist | Somesuch | Droga5 |
Design | Title | Production Company | Advertising Agency |
BBC | Lets Go There Tokyo Olympics | Nexus Studios | BBC |
Cash App | Cash App / Red Bull: Cryptoverse | FutureDeluxe | FutureDeluxe |
Hyundai | The Call – The Story of Peter Schreyer | Trigger Happy Productions | Innocean Worldwide/Berlin |
Microsoft | Windows 11 Brings You Closer To What You Love Launch | TBD | McCann New York |
Minnesota Twins Baseball Team | Stand Together | Los York | Los York |
MTV | MTV-ID | PRETTYBIRD | MTV |
Nike | 3D OOH for NIKE AirMax Day 2022 | CEKAI Corp. | CEKAI Corp. |
OFFF | OFFF Dach 'Repeater' – Title Film | Carbon | — |
Ubisoft | Just Dance It Out | Mathematic; Player Two; Golden | Sid Lee Paris |
Just Send It | SMUGGLER | BBDO SF, BBDO Berlin | |
Visual Effects | Title | Production Company | Advertising Agency |
BBC Sport | Winter Olympics | Blinkink | BBC Creative |
Hewlett Packard | Parallel Lives | Iconoclast | Wieden+Kennedy |
Hewlett Packard | Printing Trees | Iconoclast | Wieden+Kennedy |
Hyundai | Tomorrow's Car | MJZ / Scoundrel | Innocean Australia |
Hyundai | Tomorrow Wants Its Car Back | MJZ / Scoundrel | Innocean Worldwide, Sydney |
Lego | Holiday | Stink Films | The LEGO Agency |
Porsche | Electricity | Bipolar Studio | Bipolar Studio |
Samsung | Liebe Kennt Keine Grenzen | Zauberberg Productions GmbH | Leo Burnett |
Spotify Advertising | Bubbles | Object & Animal | FCB NY |
Verizon | The Reset | Independent Media | Madwell |
Original Music | Title | Production Company | Advertising Agency |
Apple | Start Up | Imperial Woodpecker | TBWAMedia Arts Lab |
G-Star RAW | The Rhythm of Denim | Halal Amsterdam | The Family Amsterdam |
Garmin | Forerunner for Runners :90 – Why Do We Run? | Eleanor | Garmin International, Inc. |
General Motors – Cheverolet | Holiday Ride | SMUGGLER | Commonwealth // McCann Detroit |
Google Black Owned Friday | Anonymous Content | BBH USA | |
Louis XIII Cognac | Believe in Time | Division | FRED & FARID Los Angeles |
Lululemon | The Selfish Giant | Love Song | Droga5 |
Old Spice | Barbershop Sextet | Lord Danger | Wieden+Kennedy |
SickKids | Lily's Raincoat | Aguitas | Juliet |
Virgin Media | Faster Brings Us Closer – Part Two | Knucklehead Films, Inc. | adam&eveDDB/London |
Sound Design | Title | Production Company | Advertising Ageny |
Battlefield 2042 | Battlefield 2042 reveal | Electronic Arts / Dice | Electronic Arts / Dice |
GoRV | Orchestra | JOJX | New Honors Society |
Kia | EV6 | Rabbit Content | Innocean |
Lululemon | The Selfish Giant | Love Song | Droga5 |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Meta | We The Culture "Kemba" | Park Pictures | Meta/Creative X |
Netflix | The World is on Netflix | RSA Films | Netflix |
The New York Times | The Truth Takes a Journalist | Somesuch | Droga5 |
Tourism Tasmania | The Off Season | Revolver | BMF |
Vogue | Body Language | Somesuch | Vogue |
Zara | Mirage | North Six | Baron & Baron |
Licensed Soundtrack or Arrangement | Title | Production Company | Advertising Agency |
Apple | Election | Pulse Films | TBWAMedia Arts Lab Los Angeles |
Apple | Tracked | MJZ | TBWAMedia Arts Lab |
Avanti West Coast | Feel Good Travel | MJZ | adam&eveDDB |
Bud Light NEXT | Zero In The Way of Possibility | Park Pictures | Wieden+Kennedy |
Extra | For When It's Time | MJZ | Energy BBDO |
Johnnie Walker | Keep Walking | — | Anomaly London |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Oikos | Karaoke | Park Pictures | Lightning Orchard |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO New York |
Just Send It | SMUGGLER | BBDO SF, BBDO Berlin | |
Production Design | Title | Production Company | Advertising Agency |
Apple | The Comeback – Shot on iPhone | Lunar Films | TBWAMedia Arts Lab |
Axe | The Walk | RESET | The Martin Agency |
Erste Bank | In Our Hands | Zauberberg Productions GmbH | Jung von Matt Donau |
FTX | Don't Miss Out | Partizan Entertainment | dentsuMB |
Heineken | Cheers through the ages | Hobby Film | Publicis |
Lego | Holiday | Stink Paris | Lego |
Mami Wata | Luck is Alive | Giant Films & Stink Films | — |
Mercedes-Benz | Future 2021 | ANORAK Film GmbH | antoni Holding GmbH |
Squarespace | Sally's Seashells | Anonymous Content | Squarespace |
Taco Bell | The Great Escape | Biscuit Filmworks | Deutsch Inc. |
Concept | Title | Production Company | Advertising Agency |
Apple | Escape From The Office | SMUGGLER | Apple |
Apple | Tracked | MJZ | TBWAMedia Arts Lab |
Apple | Hollywood in Your Pocket | SMUGGLER | TBWAMedia Arts Lab |
Burberry | Open Spaces | Riff Raff Films | Riff Raff Films |
Change the Ref, Inc. | The Lost Class | Hungry Man | Leo Burnett Chicago |
Extra | For When It's Time | MJZ | Energy BBDO |
Family Equality | Love, Lawyers, and The Government | Furlined | TBWAChiatDay NY |
Google Black Owned Friday | Anonymous Content | BBH USA | |
Meta | Skate Nation Ghana | Love Song | Droga5 |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO/New York |
Cause | Title | Production Company | Advertising Agency |
Chipotle Mexican Grill | A Future Begins | Nexus Studios | Observatory |
Dove | As Early As Five | Sanctuary | Ogilvy London, Swift |
IPC / Paralympic Games | WeThe15 | Pulse Films | adam&eveDDB/London |
Karmanos | Cancer is a Beginning | Spears & Arrows | DP+ |
Mercado Livre (Ebazar) | New Iconic Kisses | Saigon Filmes LTDA | GUT São Paulo |
Michelob Ultra | Save It, See It | Loveboat | GUT Miami |
Montefiore | Live and Let Live | RadicalMedia | ALTO |
Nike | NIKE FM | Partizan Entertainment | Wieden+Kennedy |
OREO | We're All One Family | SKUNK | 360i |
YouTube | UnF**k It | YouTube Creative Studio | YouTube Creative Studio |
Public Service Announcement | Title | Production Company | Advertising Agency |
Change the Ref, Inc. | The Lost Class | Hungry Man | Leo Burnett Chicago |
Family Equality | Love, Lawyers, and The Government | Furlined | TBWAChiatDay NY |
Newtown Action Alliance | #NotComingHome | Ruffian & Iconoclast | Serviceplan |
NF Forward | Off the Breaks | Woodward Original | Woodward Original |
One Million Kids, One Million Talks | Dear White Parents | Chelsea Pictures in association with BigFun Films | IPG DXTRA, The Brooklyn Brothers, AdCouncil, we are, ADL – Anti-Defamation League |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO New York |
SAY: the Stuttering Association for the Young | In The Spotlight | Hungry Man | BBDO |
Science Moms | By The Time | Superprime | Potential Energy Coalition |
Urologists United For Vaccination Education | Reflections | BMP Film Co. | Quality Meats |
WWF Arctic Programme | Can't Negotiate the Melting Point of Ice | NOMINT | NOMINT |
Student Commercial | Title | Production Company | Advertising Agency |
Adidas | Greatness | — | — |
Depression Awareness PSA | Mach Mal | — | — |
Dungeons & Dragons | Play Your Way | — | — |
Espensen Spirit | Stories | — | — |
Extinction Rebellion | Mother Nature's Power | — | — |
Hansaplast | Henry | — | — |
Innocence Project | Born Guilty | — | — |
Mercedes-Benz | Pudding | — | — |
stopthetraffic | A Dark Moment of Faith | — | — |
Subaru | Homecoming | — | — |
Direction | Title | Production Company | Advertising Agency |
Amazon Prime Video | An Unlikely Friendship | Blur Producciones | CARMELO&WILLY |
Apple | Escape From The Office | SMUGGLER | Apple |
Apple | Holiday – Saving Simon | Bob Industries | TBWAMedia Arts Lab |
Apple | The Comeback – Shot on iPhone | Lunar Films | TBWAMedia Arts Lab |
Apple | Detectives | O Positive | Apple |
Burberry | Open Spaces | Riff Raff Films | Riff Raff Films |
Channel 4/Paralympics | Super. Human. | Serial Pictures X Somesuch | 4Creative/London |
FTX | Don't Miss Out | Partizan Entertainment | dentsuMB |
John Lewis & Partners | Unexpected Guest | SMUGGLER | adam&eveDDB |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO/New York |
Toyota | Brothers | Park Pictures | Saatchi & Saatchi |
Music Video | Title | Production Company | Advertising Agency |
Adele | Oh My God | Rogue Films / Imperial Woodpecker | — |
GENER8ION | GENER8ION | Iconoclast | Iconoclast Music |
Little Simz | Point & Kill | SMUGGLER | — |
Megan Thee Stallion | Thot Shit | Left | — |
Nego Bala | Sonho | Stink Films | AKQACoala.Lab |
Residente ft. Ibeyi | This is Not America | Doomsday Entertainment, Mastodonte (MX) | Sony Music Latin |
Rone | Ghosts | MJZ | — |
Salvatore Ganacci | Step-Grandma | MJZ | — |
Skrillex | Butterflies | Biscuit Filmworks UK | — |
Yeezy X Gap | Heaven and Hell | Division | X |
Best New Director | Title | Production Company | Advertising Agency |
Channel 4/Paralympics | Super. Human. | Serial Pictures X Somesuch | 4Creative/London |
Gatorade | The Moment Possibilities Are Born | Tool of NA | TBWAChiatDay |
Gopuff | The Gopuff Quartertime Show Starring Lil Dicky | PRETTYBIRD | Mirimar |
Little Simz | Point & Kill | SMUGGLER | — |
Monster Energy | Nerve: A True Story About American Freeskier Colby Stevenson | Greenpoint Pictures | — |
Nacoa | Pokerface | RadicalMedia London | RadicalMedia London |
OREO | We're All One Family | SKUNK | 360i |
Saba | Few Good Things | Partizan Entertainment | — |
TAKT | Thank You | Bacon | — |
Just Send It | SMUGGLER | BBDO SF, BBDO Berlin | |
Advertising Excellence | Title | Production Company | Advertising Agency |
Amazon | Mind Reader | Hungry Man | Lucky Generals |
Apple | Escape From The Office | SMUGGLER | Apple |
Apple | Detectives | O Positive | Apple |
Burberry | Open Spaces | Riff Raff Films | Riff Raff Films |
Channel 4/Paralympics | Super. Human. | Serial Pictures X Somesuch | 4Creative/London |
FTX | Don't Miss Out | Partizan Entertainment | dentsuMB |
John Lewis | Let Life Happen | MJZ | adam&eveDDB |
Mattress Firm | We've got a problem, America. A Junk Sleep problem. | MJZ | Droga5 |
Meta | Skate Nation Ghana | Love Song | Droga5 |
REFORM Alliance | Technically Illegal | Little Minx | Droga5 New York |
Sandy Hook Promise | Teenage Dream | SMUGGLER | BBDO New York |
Advertising Excellence/Campaign | Title | Production Company | Advertising Agency |
Apple | Hollywood In Your Pocket | O Positive | Apple |
Change the Ref, Inc. | The Lost Class | Hungry Man | Leo Burnett Chicago |
DirecTV | Get Your TV Together | Stink Films | TBWAChiatDay Los Angeles |
ITV HUB | ITV | SMUGGLER | Uncommon/London |
Meta | We The Culture | Park Pictures | Creative X |
Meta | We Change The Game When We Find Each Other | Object & Animal, Reset Content, Love Song | Droga5 New York |
Microsoft Xbox | UNSC Archives | Biscuit Filmworks | 215 McCann |
Progressive | Progressive | Moxie Pictures | Arnold Worldwide |
Uber Eats | Uber Eats | Arts & Sciences | Mother |
Vizio | Hear Like They Do | — | David&Goliath |
Established in 1992, The AICP Show is the most important advertising showcase in the U.S. dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honor innovative marketing communications. The AICP Show and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website, while past winners of the AICP Post winners can be viewed at www.aicppostawards.com.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.