(www.shootersnyc.com)“>ShootersNYC, the creative multi-dimensional production and postproduction company, partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to contribute editorial, visual effects and postproduction for a television spot in multiple lengths for their national multimedia public service advertising campaign, Feed the Pig. This financial literacy campaign helps 25- to 34-year olds take control of their finances and add saving to their daily lives. The humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaign’s iconic “spokespig.” nn
nTo view the new TV spots, which launch this week, please visit www.feedthepig.org.nnFor (www.shootersnyc.com)“>ShootersNYC Editor Anthony Marinelli, the creative process on the “Chase” spot began early in the pre-production stage with the agency and Director Matt Pittroff of Twist. The Director and Editor had collaborated together earlier last year on an extensive Pepsi Max project, which broke over the summer. nn”Stylistically, we thought that it should feel like a ‘Bourne’ film or ‘Salt, movie'” explains Marinelli. “I scoured through YouTube clips to find different chase scenes in these movies and even found the Peter Bogdonavich film, ‘What’s up, Doc?’ as a reference, which has a hilarious climactic chase that relied heavily on sound design.” nnAccording to Marinelli, it was the combination of music and sound design, which became the template to set the tone for ‘Chase.’ “There’s a moment where our hero does a leap-frog over a yoga class in the park, and I just kept hearing the ‘Six Million Dollar Man’ in my head,” he adds. “We grabbed that sound effect and it became one of the funniest moments in the spot.”nnIn addition to the successful editorial process for the Ad Council campaign, the (www.shootersnyc.com)“>ShootersNYC team also provided extensive visual effects and postproduction. Although the spot appears completely live-action, almost every scene incorporates a visual effect. nn”One of the challenges for Flame Artist Mark Farkas was to give ‘Benjamin, the spokespig’ a personality,” Marinelli explains. “Because this is an actor in a pig mask, that meant animating eye and mouth movements as well as creating facial expressions. A fair amount of clean-up and touch-up work on the mask needed to be done. For the store scene at the opening of the spot when the lead actor receives his initial message, we also composited the different layers, adding reflections to the window and to the phone’s screen.”nnFor (www.shootersnyc.com)“>ShootersNYC Managing Director Jeff Beckerman, this project is representative of the way Shooters works with clients. nn”Ideally, a collaboration begins as this one did at the very start,” Beckerman says. “We approach each project in a big-picture way and provide the talent needed to achieve the clients’ goals. When we have everyone on the same page from the get-go, then our team can make creative decisions throughout the process, as they did on this new spot for AICPA and the Ad Council. Anthony, Mark and the entire (www.shootersnyc.com)“>ShootersNYC team here were so excited to work with the clients and Director Matt Pittroff. It was a real creative group effort, and the spot reflects that.”nnCreditsnnClient: AICPA Feed the PignTitle: Chase :90/:60/:30/:15nnAdvertising Agency: Turbine, Southport, CTnPartner, Creative Director: Rob SlosbergnPartner, Creative Director: Jeff VogtnSenior Art Director: Matt SongernProducer: Alice ChevaliernnProduction Company: Twist, New York & MinneapolisnDirector: Matt PittroffnDirector of Photography: Andy LiliennOwner/Executive Producer: Jim GeibnExecutive Producer: Amyliz PeranLine Producer: Steve BlairnnEditorial, Visual Effects & Post Company: ShootersNYC, New YorknEditor: Anthony MarinellinSmoke/Flame Artist: Mark Farkas, nManaging Director/Executive Producer: Jeff BeckermannnPostproduction Company: Company 3, New YorknColorist: Tim MasicknnSound Design Companies: (www.shootersnyc.com)“>ShootersNYC & PirateNY, New YorknEditor: Anthony MarinellinSound Designer: Dave RiverannMusic Company: PirateNY, New YorknComposer: Filip MitrovicnnAudio Post Company: PLUSHNYC, New YorknMixer: James Twomeynn(www.shootersnyc.com)“>ShootersNYC ((www.shootersnyc.com)) is the New York division of ShootersINC, a multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media. For more information contact Managing Director, Jeff Beckerman at 212-533-9400 or at jeff@shootersnyc.com. nnShootersTV (www.shooterstv.com) is a division of Shooters Inc., dedicated to creating programming for reality and non-scripted television. ShootersTV is represented by Peleton Entertainment, the New York-based television agency representing leading producers working in reality and documentary. For more information contact Rob Miller at Peleton Entertainment by email at rob@peletontv.com or phone 212-572-9632; or contact Carrie Spott at ShootersTV by email at carrie@shooterstv.com or phone 215-861-0100.nnShootersINC (www.shootersinc.com) is a full service production and post house that blends talent, technology and client service to provide a superior level of quality and creativity. Shooters’ client base consists of ad agencies, production companies, political consultants, PR firms, and corporations. For more information contact Shooters’ Anne-Marie Starker (anne@shootersinc.com) or phone 215.861.0100.nnDIVE (www.divevisual.com) is the visual effects, DI and film finishing division of ShootersINC, led by veteran Visual Effects Supervisor Mark O. Forker. As one of the east coast’s premier postproduction facilities for film finishing services, DIVE offers filmmakers the opportunity to complete Visual Effects, Digital Intermediates and Titles by coupling creative continuity with an integrated workflow. For more information, contact DIVE VP Business Development, Bob Lowery (bob@divevisual.com) at 267.514.7700.nnWeb Resources:nClick here for video and images from "www.feedthepig.org.“>Feed The Pig" campaign.nnClick here to watch www.feedthepig.org.“>Feed The Pig "Chase" spot:nnwww.feedthepig.org.“>Click here for more info about www.feedthepig.org.“>Feed The Pig.
Contact:
Ray Ecke President Right Word Media, Inc. p. 973.726.3797 c. 201.741.1092 Contact Ray via email www.rightwordmedia.com
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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