ShootersINC (www.shootersinc.com) recently wrapped production and post on the first-ever national broadcast spots for Rita’s Italian Ice, transforming popular products into characters with distinct personalities.nnOn-air now throughout the next several months, the campaign highlights the Rita’s Italian Ice brand as well as some of its products’ attributes.nnThe memorable campaign began as two main customizable :30 spots “Roadshow Auditions” and “Roadshow”, and was extended to include four :15 spots that feature four main products as the “star” of each. The spots highlight the “personalities” of some of Rita’s most popular items: Buster Custard, the Great Blendini, Mista Misto, Jil Lati, and even Rita herself. nn
nnThe team at Shooters suggested shooting “Roadshow Auditions” in a true studio setting to convey the concept and qualities of each Rita’s offering. The spot introduces actors getting into character, practicing their lines, and interacting with other potential candidates in the studio’s Green Room. “Roadshow”, using green screen and a car rig, continues the Rita’s story as the five characters/products get to know each other on the road and set out to meet the nation.nn”The team at ShootersINC gave us extreme confidence throughout the entire process of developing Rita’s first ever national TV campaign,” says Rita’s Marketing Manager Madalyn Weintraub. “Their creative direction, expertise, and advanced technological capabilities helped us make Rita’s history by bringing our fun vision to life.” nnThe ambitious creative began with high aspirations and very little time to execute. ShootersINC and agency EFK collaborated to ensure that both spots could be shot in a timely fashion with major creative impact. nn”We were scheduled that day to do more than 30 shots with actors and five product shots– two spots,” says ShootersINC EP Production Cris Andrei. “Our director Rob Markopoulos always has a very creative and ambitious agenda and it became a driving force. There was this tremendous positive feeling during the production and everybody threw themselves into it body and soul – the talent, the agency, the client, and the crew.” nn”We couldn’t be more satisfied with Shooters’ professionalism and commitment to successfully representing our brand in their work,” says Weintraub.nnRita’s Italian Ice, a Pennsylvania-based franchise company with 550 stores in 18 states, plans to run the campaign in markets around the country.nnCreditsnDIRECTOR: Rob MarkopoulosnEP PRODUCTION: Cris AndreinOFFLINE/ONLINE EDITOR: Scott MarkowitznCOLOR CORRECTION: Janet FalconnSOUND DESIGN: Mike TaylornGRAPHICS: Matthew BurresnCOMPOSITING: Craig Whitaker, Dave Oberdoester, Kevin FanningnEP POST: Mark ReidenauernASSOCIATE PRODUCER POST: Rebecca LyonsnnShootersINC (www.shootersinc.com) is a full service production and post house that blends talent, technology and client service to provide a superior level of quality and creativity. Shooters’ client base consists of ad agencies, production companies, political consultants, PR firms, and corporations. For more information contact Shooters’ Anne-Marie Starker (anne@shootersinc.com) or phone 215.861.0100.nnShootersNYC (www.shootersnyc.com) is the New York division of ShootersINC, a multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media. For more information contact Managing Director, Jeff Beckerman (jeff@shootersnyc.com) or phone 212.533.9400.nnShootersTV (www.shooterstv.com) is a division of Shooters Inc., dedicated to creating programming for reality and non-scripted television. ShootersTV is represented by Peleton Entertainment, the New York-based television agency representing leading producers working in reality and documentary. For more information contact Rob Miller at Peleton Entertainment (rob@peletontv.com) or phone 212.572.9632; or contact John Foy at ShootersTV (john.foy@shooterstv.com) or phone 215.861.0100.nnDIVE (www.divevisual.com) is the visual effects, DI and film finishing division of ShootersINC, led by veteran Visual Effects Supervisor Mark O. Forker. As one of the east coast’s premier postproduction facilities for film finishing services, DIVE offers filmmakers the opportunity to complete Visual Effects, Digital Intermediates and Titles by coupling creative continuity with an integrated workflow. For more information, contact DIVE VP Business Development, Bob Lowery (bob@divevisual.com) at 267.514.7700.
Contact:
Ann-Marie Starker ShootersINC 215.861.0100 anne@shootersinc.com
Contact:Bob Lowery VP Business Development DIVE 267.514.7700 bob@divevisual.com?subject=SHOOT Publicity Wire Reader Inquiry">bob@divevisual.com
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
MySHOOT Profiles
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