SHOOT Magazine, the leading publication for commercial, branded content and entertainment production, today announced panelists for its “Advertising & Entertainment Production Crossover Panel” to take place during the May 17 SHOOT Directors/Producers Forum. To be held in conjunction with SHOOT’s 10th Annual New Directors Showcase, the Forum will provide a learning and networking opportunity for directors, producers, cinematographers, ad agency creatives/producers, feature & independent film, TV & cable executives, production & post company executives and artisans. SHOOT is also pleased to announce that ARRI has joined this year’s event sponsors as a Silver Sponsor.
The Advertising and Entertainment Production Crossover Panel will take place from 11:15am-12:15PM EDT May 17, 2012 as follows:
Advertising & Entertainment Production: The Bar Is Raised
Panel Overview: Agency-initiated and brand-supported content is making its mark on the festival circuit, underscoring how advertising talent is finding varied places in mainstream entertainment and informational content. For example, an agency-produced feature-length documentary debuts at this year’s Sundance Film Festival. A feature-length film pairing a leading production house with a music-focused entertainment studio–made in association with the Grammys and sponsored by an automobile maker–is selected for the 2012 South By Southwest Film Festival. We talk to the movers and directors behind these three festival films in a panel exploring the maturation of the coming together of the advertising and entertainment communities. Plus a little perspective on the legal front as to the implications of this maturation as it applies to intellectual property.
Panelists:
Amir Bar-Lev, director, RSA Films
Matthew Heineman, director/producer, Our Time Projects
Rick Kurnit, partner, Frankfurt Kurnit klein & Selz
Jacob Rosenberg, director, Bandito Brothers
Doug Scott, president, OgilvyEntertainment
2012 marks the eighth year that the SHOOT New Directors Showcase event will be held at the Directors Guild of America (DGA) Theatre on West 57th Street in New York City. Both the daytime Directors/Producers Forum agenda and the New Directors Showcase evening program combine to provide an ideal environment for filmmakers, commercialmakers and production and post executives and artisans involved in all types of content creation to capitalize on new business opportunities, share expertise, meet new project partners, initiate creative collaboration, source new possibilities for work and help define opportunities in an evolving marketplace now clearly spanning advertising and entertainment (and the merging of those two worlds).
Some of the additional Forum panels will include:
Screen Play: Content Creation in a Multi-screen World
New platforms and combinations thereof–as well as different forms of advertising & entertainment content for them–continue to emerge and evolve. How are traditional media and new platforms meshing? What approaches are working to help connect brands with the right audiences? What lessons are we learning about the coming together of art and commerce, advertising and entertainment? As Transmedia, Social Media and diverse forms of Digital Media continue to evolve, this panel offers multifaceted perspectives on that evolution and how the advertising and entertainment content creators are striving to engage consumers.
Production Workflow: Get “Flow-ent” In The Language Of Camera-To-Post Workflow
Cinematographers and post artisans discuss how they dovetail with respect to workflow stemming from the growing prominence of digital cinematography. We’ll hear about some of today’s hottest cameras and production workflows. Plus, we’ll share exciting footage shot with the ARRI Alexa and new Alexa M cameras.
In The Director’s Chair
Several leading directors whose work spans features, TV and commercials reflect on their endeavors in varied disciplines and share backstories on assorted notable projects.
An additional panel and Forum speakers will be announced throughout this week.
Checkout some of Last Years 2011 Panels
The evening SHOOT New Directors Showcase program will consist of the following:
Screening of the 2012 10th Annual New Directors Showcase Reel
See the debut of this years reel consisting of work from the directors/directing teams who made the final cut in this year’s New Directors Search conducted from January-March.
Meet The New Directors Panel
Panel discussion with five of the new directors to learn more about them. Industry pros provide perspective.
The After Party
A SHOOT tradition, we end the day downstairs at the DGA Theatre for cocktails, food and mingling with new directors, ad agency creatives & producers and members of the production community.
SHOOT Directors/Producers Forum & New Directors Showcase Information & Event Registration
Event Registration for the Directors/Producers Forum Daytime Program includes the all-day Forum, lunch & guaranteed seating to the evening New Directors Showcase & After Party.
<a href+"https://www.regonline.com/SHOOT2012springfilmmakersevent"Event Registration
Click here to register. Individual tickets are $70. Groups of three or more receive a 10% discount.
Get a leg up on the future with our daytime Directors/Producers Forum featuring panel discussions that offer insights into where our industry is headed creatively and from a business standpoint. Gain perspectives on and visions of what’s in store so that you and your companies can stay ahead of the curve, continuing to be relevant in an ever changing marketplace.
The 10th annual New Directors Showcase, our evening program, enables you to get a look-see at and meet some of the best up-and-coming directors who based on their initial work show promise to make positive contributions to advertising and/or entertainment in its traditional and hybrid forms. Having your finger on the talent pulse of the business is a perennial must to stay plugged into the present and future of our industry.
SHOOT Directors/Producers Forum & New Directors Showcase Sponsors
SHOOT is pleased to welcome ARRI as a “Silver Sponsor”. “Lead Sponsors” include production companies harvest and ONE at Optimus, and the Directors Guild of America (DGA). Kodak, media & entertainment law firm Frankfurt Kurnit Klein & Selz, and ARRI are “Silver Sponsors” and production company, Moxie Pictures and Film Commission, the Nevada Film Office are “Bronze Sponsors”
Become an Event Sponsor
There’s still time to become a 2012 event sponsor. For information, please contact Roberta Griefer at 203/227-1699, ext 13 or email marketing@shootonline.com.
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for agency & studio creatives & producers, commercial and entertainment production/post industry executives and artisans, and brand marketer production executives. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.SHOOTonline.com®. Follow SHOOT on Twitter.
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