As SHOOT prepares for a major milestone Anniversary, it is digging through its vast archives and talking to industry leaders about today and tomorrow in order to put together a very special 50th Anniversary Commemorative issue designed to take readers and marketers on an exciting journey this November 30. Stops along the way will include a visit to memory lane, an exploration of the present and a glimpse into the future.
This special issue will take a look back at 50 fabulous years, 1960 through the present, providing context for an ever-evolving industry, examining where it has been, where it is and where it looks like it’s heading. SHOOT is the only publication that has been reporting on commercial production and postproduction for the duration, having evolved over the years to also cover production and postproduction of entertainment, including branded content, online video, film and television.
During the past 50 years, SHOOT has been the only publication to…
Provide a handle on talent to watch, dating back to such legends–before they became legends–as Howard Zieff, Norm Griner, Rick Levine, Steve Horn, Stu Hagmann, and John Urie all the way through to veterans still going strong such as Joe Pytka, Ridley Scott and Bob Giraldi, as well as directors who got their start in commercials and/or music videos and went on to direct movies such as Michael Bay, Spike Jonze, Marc Webb and Gore Verbinski. SHOOT has kept its pulse on filmmaking talent right through to today’s young, up-and-coming stars now spanning not only commercials but also longer form ad content, television and independent film. Our annual New Directors Showcase Event at the DGA Theatre in New York (this year was our 8th annual event) has given talent high-profile exposure to the creative community at large. Our coverage has advanced the careers of and inspired new generations of talent encompassing not just directors but also DPs, editors, colorists, VFX artists, and the creatives themselves.
Report on trends from their very infancy, keeping our readership ahead of the curve on such areas over the years as the crossover dynamic, the European wave and influence, nonlinear editing and storytelling approaches, CG, DTV, HDTV, branded entertainment, the expanding technological toolbox, the impact of zapping, growing audience power over content and what they choose to see, media fragmentation, the power of the Web. These and other assorted seismic shifts have all been reported on from their inception.
Chronicle the birth, development, maturation and evolution of all the major trade associations, helping to connect people not only within those organizations but also from the different communities those associations represent, thus bringing issues to the forefront and influencing those who can best address them. Our coverage has explored areas in greater detail than any other media outlet–ranging from the AICP bid form when it was a fledgling document to such major concerns as insurance liability, slow payment, sequential liability, union negotiations, runaway production, filming incentives, cost consultants, in-house production, in-house editing, broadcast business affairs, agency production contracts, creative rights, and compensation models running the gamut from work for hire to holding equity in intellectual property. Industry Associations, Organizations and Guilds SHOOT reports on include: AAAA, AES, AFCI, AFTRA, AICE, AICP, AMP, AMPAS, ANA, ASC, ATAS, DGA, Film Independent, HPA, IAB, ICG, IFP, MVPA, Promax, NAB, SAG, SIGGRAPH, VES, and many others.
Cover awards shows in tangible ways that go well beyond reporting on the winners–from delving into controversies at Cannes to heralding the launch of the AICP Show and the AICE Awards, lending them support from the outset. We were an advocate for the inclusion of a commercials category in the DGA Awards, the establishment of a primetime commercial Emmy Award, recognition for artistic achievements by post and visual effects artists. And we continue that tradition today, reporting on and separately offering commentary on the merits of the Grammy Awards honoring the art and craft of commercial music. All major advertising and entertainment industry award shows are reported on by SHOOT.
All of the above and many other profound changes have all been reported on from the outset.
50 Years Of Consistent Coverage
SHOOT’s consistent in-depth coverage of the talent, the issues, the trends, the concerns, the different competing, at times cooperative agendas has helped to bring the overall community together, getting people from different walks of the business–clients, agencies, production companies, post houses, music/sound shops, VFX/animation studios, film commissions, staffers and independent contractors–to come together, to engage in dialogue, to agree, to disagree and even agree to disagree.
Putting 50 Years Of Coverage Into Context
SHOOT’s upcoming 50th Anniversary issue will put the marketplace of ideas, talent and resources in context. SHOOT will explore the people, companies, work, and breakthroughs that shaped advertising and entertainment, their coming together, and the path ahead. We will look back on the industry’s spawning grounds for talent, the business models which–and the people who–have had a lasting influence. Varied perspectives and schools of thought on the past, present and future–akin to the “Then, Now and Looking Ahead” Series that’s been appearing regularly in SHOOT since Dec. 2009–will provide not only food for thought but also lessons that can be applied to crossroads decision-making today. SHOOT’s reflections on the past 50 years will also shed light on what to look for and what values will endure in the many years ahead.
Feature Articles Planned for the 50th Anniversary Issue Include:
Industry Reflections
A cross-section of the industry shares with us their most significant accomplishments, developments that impacted them most profoundly, the changes in the business they most like and those they dislike, and how they got into the business to begin with.
Spawning Grounds
A look at companies–past and present—that have made a major industry mark through their penchant for cultivating talent and/or developing and embodying business models that have helped to shape our industry.
Mentorship
A sobering and inspiring study of what mentorship means, with leading artisans and executives from different walks of the business reflecting on their personal and professional mentors.
Then & Now
Perspectives on where we came from, how the industry has changed over the years as well as the essentials that have endured.
Looking Ahead–Future Speak
Visions for the future spanning advertising, entertainment, technology, business models and the industry as a whole. Food for thought on where we’re headed and how we’ll get there.
SHOOT’s November 30 50th Anniversary Issue Presents A Once-In-Fifty Years Marketing Opportunity
Placing an ad in this commemorative issue will connect the advertiser with potential advertising and entertainment industry clients in an an environment that will be informative, provocative and entertaining; this is an issue that will be read, re-read and saved for future reference. SHOOT’s advertising agency and entertainment industry readers have a very strong emotional connection with SHOOT, making the environment conducive to promoting all the various production, postproduction, creative & business services, equipment and technology they utilize every day for current and upcoming projects. SHOOT’s readers include:
Production & Creative executives at Ad Agencies & digital agencies (Chief Creative Officers, Creative Directors, Art Directors, Copywriters, Heads of Production/Integrated Production, Producers, Music Producers & Broadcast Business Managers)
Company heads and production executives at movie studios, broadcast, cable, online, & mobile networks
Commercial, branded content & entertainment production & post companies:, including production, editing, postproduction, visual effects, animation and music & sound companies. (owners, EPs, directors, DPs, editors, colorists, VFX supervisors)
Production executives at brand marketers(brand managers, production managers, marketing, integrated marketing and digital marketing titles)
Reserve Ad Space Now To Market To Prospective Clients and Potential Creative Partners
In the competitive environment today, getting a company, talent roster, services and products noticed by SHOOT’s audience in the creative and production departments of advertising agencies; executives and artisans at commercial, branded content & entertainment production & post companies, in the executive and creative suites at movie, television, online & mobile networks and in the production offices of brand marketers ies is no easy feat. They are bombarded constantly with sales promotion material, messages & reels. The SURE WAY to break through the clutter and stand out from the competition is to advertise in SHOOT’s 50th Anniversary Issue! An Ad in this special issue is a direct link to tell prospective clients why they should want to connect with your co., talent roster, services, products or locations. Make an announcement, say thank you or congratulations, list your roster, talk about your products & services. Mention SHOOT’s Anniversary and your connection to the publication or say something about your own company milestone. (ALL Print advertisers receive a “free” PDF ad in the PDF version of the issue that will available on SHOOTonline on 11/19 for readers to view/download).
50th Anniversary Issue Advertising Deadlines
Cover Date: November 30
Final Space Reservations: November 18
Ad Material Deadline: November 19
Final Ad Material Extension: November 22
Special “Retro” Advertising Rate Card
In celebration of our 50th Anniversary SHOOT has gone back in time to create a “Retro Rate Card” for this issue! Please click here for Retro Rates.
To reserve space, please contact:
SHOOT Publisher, Roberta Griefer
Contact Roberta via email
203.227.1699 ext 13
Classified | Recruitment
classified@shootonline.com
203.227.1699 ext 12
Bonus Distribution: SHOOT 50th Anniversary Party
In addition to SHOOT’s regular circulation, the 50th Anniversary Issue will have bonus distribution at SHOOT’s 50th Anniversary Party on Thursday December 16th on the Raleigh Studios Lot in Hollywood, CA (Look for upcoming press release with additional party details. Information and RSVP information will also be available on SHOOTonline the week of November 22nd)
SHOOT greatly appreciates the suppport of its party sponsors:
Gold Sponsors: Optimus, Raleigh Studios, Deluxe, Sony, OneatOptimus
Silver Sponsors: Company 3, Method, Beast
About the 50th Anniversary Party Sponsors:
GOLD SPONSORS:
Optimus
www.optimus.com | www.oneatoptimus.com
Optimus is a multi-faceted creative services company with locations in Chicago and Santa Monica. At the home base in Chicago, Optimus is full-service post house filled with award-winning talent spanning the spectrum of postproduction expertise. Also housed in Chicago is production arm, One at Optimus, which features eight directors and an in-house stage. In Santa Monica, Optimus is a creative editorial boutique featuring more award-winning editors. While offering each of the specialized services a la carte, the real strength is in combining forces. As an integrated, collaborative team of directors, editors, designers, graphics artists, colorists, audio engineers, and online editors, Optimus can deliver any form of content from script to finish.
Raleigh Studios
www.raleighstudios.com
As the longest continuously operating studio in the country, Raleigh Studios has played a central role in creating and supporting the modern entertainment and commercial production industry. Over the years, the studio has thrived because of its commitment to providing both the highest levels of studio service and the most advanced production technology. This commitment to service and excellence is why Raleigh Studios has grown into the largest independent studio in the country, servicing not only Hollywood and the Los Angeles area but also Baton Rouge, Louisiana and Budapest, Hungary. Once the set of a Frank Sinatra film, Johnny Concho, the Studio Café is located at the heart of the lot among the historic bungalows and gardens. State of the art theaters, The Pickford, The Fairbanks and The Chaplin, offer the latest in 3D technology.
Deluxe Entertainment Services Group
www.bydeluxe.com
Deluxe is the leading provider of a broad range of entertainment industry services and technologies to a worldwide client base that includes the major Hollywood Studios, television programming, commercial productions, and independent feature films.Deluxe post production facilities are strategically located around the world to service productions captured in 2D or 3D, film or digital. Locations are the greater Los Angeles area (Hollywood, Burbank and Sherman Oaks), New York City, Toronto and Vancouver in North America; London, Rome, Barcelona and Madrid in Europe; and Melbourne and Sydney in Australia. A full range of post production services includes motion picture film processing and printing, telecine and data dailies, EFILM® digital intermediates; titles design and visual effects, digital restoration, and archival solutions. Marketing and distribution services include 35mm and digital cinema prints (2D and 3D), asset management, marketing fulfillment; and film and digital distribution of all formats. Foreign versioning, DVD compression, encoding and authoring for Blu-ray and DVD are among the many creative services provided by Deluxe Digital Studios, the home entertainment services subsidiary located in Burbank, Hollywood, Moosic (PA), New York City, Montreal, London, Florence and Bangalore. Deluxe has been servicing the entertainment industry since 1915 and is a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc.
SILVER SPONSORS:
Company 3
www.company3.com
Company 3 is a comprehensive post production facility for features, commercials and music videos and renowned for creative color artistry, pioneering technology and global reach. Focused on high-quality creative results, we are home to an exceptional team of colorists and visual effects artists. Recent feature film credits include Unstoppable, Alice in Wonderland, Robin Hood, Prince of Persia: The Sands of Time, The Hurt Locker, and Star Trek. Examples of commercial projects include campaigns for Apple, Audi, BMW, Heineken and Nike.
Method Studios
www.methodstudios.com
Method Studios is a leading post production facility providing a full range of visual effects services including conceptual design, 3D animation / CGI, matte painting, compositing and finishing as well as an array of services to stereoscopic film productions. Based in Los Angeles, with studios in London and New York, our artist-driven company is built around a team of award winning VFX professionals led by creative director Dan Glass. Recent film projects include A Nightmare on Elm Street, The Sorcerer’s Apprentice and I’m Here; commercial credits include campaigns for Bridgestone and Geico.
Beast
www.beast.tv
Beast is one of America’s top editorial facilities for commercials, music videos and web virals. With offices in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, we serve a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening our doors in 2006, we have built an impressive and varied body of work for such clients as Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, Toyota, BMW, Mercedes, Linkin Park and Black Eyed Peas.
SHOOT Invites Readers To Share Past Industry Stories, Memories & Photos
In celebration of turning 50, SHOOT is celebrating the industry and invites readers to send comments to marketing@shootonline.com about their relationship with the industry and with SHOOT. Readers are welcome to provide information about when they started reading SHOOT, what their job was at the time and what they are doing now. They can share a great industry memory and photo from the past. Information will appear in online promotion in November. (Email copy, name, title, company, head shot, historical photo (be sure to tell us who’s in it) to marketing@shootonline.com) SHOOT took a look back at past promotions from the time of SHOOT’s 1995 35th, 2000 40th & 2005 45th Anniversaries. These past testimonials can be found at www.SHOOTonline.com/go/50thAnniversary
See Prelude to 50th Anniversary Feature Series
In anticipation of its 50th Anniversary, SHOOT launched a feature series in December 2009 that ran through October 2010, called Prelude to SHOOT’s 50th Anniversary; Then, Now & Looking Ahead. We spoke with leading creative executives and artisans, asking them to share their perspectives and experiences regarding how the industry has evolved over the years and thoughts about the industry’s future. Readers and marketers are invited to visit www.SHOOTonline.com/go/50thAnniversary to read these interesting preview features as we countdown to the November 19th 50th Anniversary Issue. Interviews included:
December 2009, Part I
Lee Clow chief creative officer/global director, Media Arts, TBWA Worldwide, and chairman, TBWA/Media Arts Lab
Bob Giraldi award-winning director, Giraldi Media
Larry Bridges director/editor & founder, Red Car
Robert Greenberg chairman/CEO/global chief creative officer, R/GA
February 2010, Part II
Rich Silverstein co-chairman/creative director, Goodby, Silverstein & Partners, San Francisco
Stephen Dickstein global president/managing partner, The Sweet Shop
Phil Geier, former Interpublic Group CEO, current chairman, The Geier Group, New York
March 2010, Part III
Joe Pytka award-winning director, PYTKA
Bryan Buckley award-winning director, Hungry Man
Joe Sedelmaier ground-breaking director
April 2010, Part IV
Dan Wieden founder and CEO, Wieden+Kennedy
Susan Credle chief creative officer, Leo Burnett North America
Noam Murro award-winning director, Biscuit Filmworks, Los Angeles
May 2010, Part V
Tony Granger global chief creative officer, Young & Rubicam
Kevin Roddy chief creative officer, Bartle Bogle Hegarty (BBH), NY
Kristi VandenBosch CEO, Publicis & Hal Riney
June 2010, Part VI
David Lubars chairman/chief creative officer, BBDO North America
Jon Kamen chairman & CEO, @radical.media
Stefan Sonnenfeld president/managing director of Company 3
August 2010, Part VII
Steve Simpson Ogilvy & Mather’s chief creative officer, North America
Bob Jeffrey worldwide chairman and CEO of JWT
September 2010, Part VIII
Jim Morris GM, exec. of Production, Pixar Studios
Don Marinelli co-founder, Carnegie Mellon University’s Master of Entertainment Technology Degree Program
October 2010, Part IX
Tom Kuntz award-winning director, MJZ
Lance Acord award-winning director/DP, co-founder, Park Pictures
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About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial, branded content and entertainment production. SHOOT covers news, trends, talent and great new work. SHOOT Magazine is edited for agency & studio creatives & producers, commercial and entertainment production/post industry executives and artisans, and brand marketer production executives. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.shootonline.com®.
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