The editors of SHOOT Magazine will soon select the “Top Spot of the Year.” But first, we’d like to get your opinion. We have culled through some 50 pieces of work that earned SHOOT “Top Spot of the Week” status throughout 2012, narrowing the field down to 14 finalists from which to choose. A 15th finalist, Procter & Gamble’s “Best Job,” was added to the mix given SHOOT’s extensive coverage of the commercial during the year.
Take a minute to cast your vote in SHOOT Magazine’s 2012 “Top Spot of the Year” poll at www.SHOOTonline.com.go/SHOOTsurvey or vote here (pop-up window). The voting ends on December 7th at Midnight EST. The SHOOT “Top Spot of the Year” winner will be published in SHOOT’s Dec. 14 issue, >e.dition and online at www.SHOOTonline.com.
Several finalists are comedy driven, including DirecTV’s “Roadside Ditch,” Liberty Mutual’s “Humans” and Nissan Altima’s “Enough.” Some tug at the heartstrings, a prime example being P&G’s “Best Job.” And others are whimsical flights of fancy like Target’s “Color Changes Everything.”
While the finalists are diverse, they share an uncommon bond of great storytelling. And from this assortment, we’d like you, our readers, to chime on on what you regard as the best of the batch, the Top Spot of 2012.
Finalists in SHOOT’s 2012 “Top Spot of the Year” Poll are listed below for your review. To view a spot, description of the work, and credit information simply click on the Spot Name below [Note: You must be registered (FREE) to view video on www.SHOOTonline.com.] To register, go to Home Page and click “register” in login box. Please vote here.
Client|Spot Name~Director(s)~Agency
Target’s “Color Changes Everything”~Filip Engstrom~Wieden+Kennedy, New York
The Guardian’s “Three Little Pigs”~Ringan Ledwidge~BBH London
Isis’ “Supermarket Meltdown”~Dante Ariola~Butler Shine Stern & Partners
DirecTV’s “Roadside Ditch”~Tom Kuntz~Grey New York
Liberty Mutual’s “Humans”~The Dayton/Faris duo~Hill Holliday
Nissan Altima’s “Enough”~David Shane~TBWAChiatDay, LA
Chrysler’s “It’s Halftime in America”~David Gordon Green~Wieden+Kennedy, Portland
Volkwagen’s “The Dog Strikes Back”~Lance Accord~DeutschLA
Kia’s “Bringing Down The House”~Carl Erik Rinsch~David&Goliath
Majestic’s “Wear Your Hero”~Randy Hackett~Periscope
Dow’s “Bread”~Nicolai Fuglsig~DraftFCB
Carlton Draught’s “Beer Chase”~Steve Ayson~Clemenger BBDO
Corona Light’s “Stan”~Mike Mills~Goodby, Silverstein & Partners
J20’s “A Bottle of Togetherness”~The Daniels (Daniel Kwan and Daniel Scheinert)~Bartle Bogle Hegarty, London
Procter & Gamble’s “Best Job”~Alejandro Gonzalez Inarritu~Wieden+Kennedy, Portland
Please vote here in SHOOT Magazine’s 2012 “Top Spot of the Year” poll or visit www.SHOOTonline.com.go/SHOOTsurvey to cast your vote.
Votes Also Wanted For The “Best of The Best Work You May Never See” Poll of 2012
The editors of SHOOT will also select the “Best of The Best Work You May Never See.” We’d like to get your opinion on that as well.
Several finalists are quite poignant and inspiring such as UNICEF’s “Believe In Zero” and Paralympics “Meet the Superhumans.” Comedy is also in the mix with entries such as Cape Cod Potato Chips’ “Seagulls” and Clear 4G’s “Shirts.” There’s even humorous yet valuable instructional fare such as CPR training in the British Heart Foundation’s “No Kissing.”
Take a minute to cast your vote in SHOOT Magazine’s 2012 “The Best of The Best Work You May Never See” poll at www.SHOOTonline.com.go/SHOOTsurvey or click here to open voting window. The voting ends on December 7th at Midnight. The SHOOT “Best of The Best Work You May Never See” winner for 2012 will be published in SHOOT’s Dec. 14 e.dition and online at www.SHOOTonline.com. This is the third time that SHOOT is honoring a Best of the Year entry from “The Best Work You May Never See’ gallery. The inaugural “Best Work” poll was in 2010.
Cast Your Vote For The Music & Sound “Top Track of the Year”
Culling through entries from this year’s quarterly Top Ten Tracks Charts, the editors of SHOOT have selected 15 finalists for the Top Track of 2012. The mix of music/sound candidates is largely from TV commercials but also part of the field is some web-based fare, a short film, as well as a branded music video. We’d like you to pick your favorite from this group of candidates.
Take a minute to cast your vote in SHOOT Magazine’s “Top Track of 2012” poll at www.SHOOTonline.com.go/SHOOTsurvey or vote here (pop-up window). The voting ends on December 7th midnight EST. The SHOOT Music & Sound “Top Track of the Year” winner will also be published in SHOOT’s Dec. 14 >e.dition, online at www.SHOOTonline.com.and will be mentioned in SHOOT’s Dec. 14 print issue.
December 14th Special Year End Issue / Special Ad Rates
In celebration of SHOOT’s 52nd Anniversary this December, the publication is offering special Ad Rates to help companies promote their rosters, services, products and FYC advertising in this high-visibility issue.
SHOOT puts the year into context with various features, including…
On The Record: Industry Leaders’ Perspectives on 2012
A cross-section of industry professionals spanning ad agencies, the production and post communities will share their reflections on lessons learned from 2012 as well as what they deem to have been the year’s most significant developments.
Off The Charts: “Top Five” Charts To Spotlight the Best Work of The Year
We top off the year with a feature devoted to SHOOT’s picks for the year’s true Chart Toppers -“Top Five” Charts will single out the very best work culled from our quarterly Music “Top Ten Charts” PLUS SHOOT identifies its selections for both the “Top Five” Top Spots and The Best Work You May Never See entries for 2012.
Wieden+Kennedy is SHOOT Advertising Agency of the Year 2012
(see below for special “Congratulations Ad” Opportunity!)
SHOOT selects its annual Ad Agency of the Year based on which ad shop made the biggest positive impact in the current year in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. In an evolving creative marketplace where advertising and entertainment continued to come together, SHOOT selects the agency that stood out in 2012, not only bridging these worlds successfully but earning award nominations and wins along the way.
As entertainment and advertising intersect, that crossroads has again been most aptly navigated by Wieden+Kennedy as underscored, for example, by the Emmy Awards. This year three of the five nominated commercials for the primetime Emmy Award were created by W+K: Chrysler’s “It’s Halftime in America,” Target’s “Color Changes Everything” and Procter & Gamble’s “Best Job.” The latter won the Emmy, marking the fourth consecutive year that W+K has earned the Television Academy honor. These and other accomplishments made 2012 a most memorable year for W+K, fueling its selection as our Agency of the Year. SHOOT talks with leading W+K creative and production execs for insights into the inner workings of the agency and the dynamics that drive its success.
The Road to Oscar, Part III
SHOOT continues its ongoing series looking at features and shorts generating Academy Awards buzz through the eyes of the filmmakers and artists who brought them to life. Some of the talented filmmakers to be profiled in Part III include….
>Janusz Kaminski, a two-time Oscar winner for Best Cinematography (“Schindler’s List,” “Saving Private Ryan”), discusses “Lincoln,” another in his long series of notable collaborations with director Steven Spielberg.
>Sacha Gervasi shares how he landed the plum assignment of directing “Hitchcock” starring Academy Award winners Anthony Hopkins as the cinematic master of suspense, and Helen Mirren as his wife Alma.
>Jeff Cronenweth, ASC, reflects on shooting “Hitchcock,” the selection of the RED EPIC camera for the movie, and working with director Gervasi. Cronenweth has been nominated for the Best Cinematography Oscar each of the past two years–for “The Social Network” and then “The Girl With the Dragon Tattoo.”
>PES who is on the Animated Shorts shortlist for “Fresh Guacamole.” He is repped for spots and branded content by Reset.
>Mikey Please who is on the Animated Shorts shortlist for “The Eagleman Stag.” He is repped for spots by Hornet in the U.S. and Blinkink in the U.K.
>Rachel Grady and Heidi Ewing whose “The Education of Mohammed Hussein” is on the Oscar Documentary Short shortlist. Grady and Ewing recently signed with aWHITELABELproduct.
>Jon Alpert and Matthew O’Neill whose “Redemption” is on the Documentary Short shortlist. Alpert and O’Neill are repped for spots and branded content by Rascal Films.
>Nadav Kurtz who is on the Documentary Short shortlist for “Paraiso.” Kurtz directed the film and is repped as an editor by Cutters.
>Kief Davidson, director whose “Open Heart” made the Oscar shortlist for Documentary Shorts. Davidson is repped for spots and branded content by Believe Media.
Gender Bending/Amazing Race Relations:
Women and Minorities in Production, Part III
With Parts I and II in October and November, respectively, exploring industry research and featuring feedback from a fascinating group of female and minority production industry creative executives, company owners, dierctors, post execs and agency producers, SHOOT wraps this three-part series looking at ways to open up opportunties and redefine roles. We’ll take a look at industry organizations involved in mentoring and at what’s involved in applying for WBENC certification.
Music & Sound / Top Ten Tracks Chart
The year’s fourth and final music & sound section featuring our Top Ten Tracks Chart highlighting the past quarter’s most notable work, with backstory on the top selection.
Also in the Issue
ScreenWork Section (Top Spot of the Week and The Best Work You May Never See), and Regular Columns (Spot.com.mentary, Short Takes, On the Wire and more)
Issue Offers Great Marketing Options / Special Ad Rates
The issue provides a great marketing opportunity to promote your company, roster, individual artisans, creative & business services and production/post equipment and software as well as for making announcements, For consideration advertising Happy Holidays/Happy New Year Mesages or Congratulations to Wieden+Kennedy on being named Ad Agency of the Year. In celebration of SHOOT’s 52nd Anniversary this December, we are offering a special rates for ads ranging in size from a Full Tabloid Page to a 1/8th page.
Special “Congratulations” to Wieden+Kennedy Advertising Options
For those companies that would like to congratulate Wieden+Kennedy, there are two options to consider.
I. Place your own “Congratulations” Ad in one of the sizes at the special “Retro” Ad Rates
-OR-
II. Join with other companies in the industry in a joint Congratulations Ad. To participate in the ad, we’ll need your logo in EPS format. The cost will be just $595.00 per logo! The ad will appear on the Front Cover of the issue below the intro to the Ad Agency of the Year Feature! All print ads also appear in two PDF versions of the issue that will be posted on SHOOTonline on December 14th. When readers click on the logos in the ad, they will be linked to the that company’s website. Contact Roberta Griefer via email for samples of past Ad Agency of the Year Congratulations ads.
Advertising Deadlines
Final Space Reservations: December 5
Ad Material Deadline: December 7
Late Ad Extension: December 10
Click here for Ad Specs
For Space Reservations, please contact:
Roberta Griefer
Contact Roberta via email
203/227-1699, ext 13
About SHOOT Magazine
SHOOT Magazine is the leading publication for commercial and entertainment production & postproduction decision-makers. Covering news, great work, trends, creative techniques, applications and talent, SHOOT provides timely and relevant information including behind-the-scenes looks at the best new commercials, interactive work, branded content, music videos, featuress, etc., and the talented ad agency creatives & producers and commercial & entertainment industry executives and artisans behind the work. SHOOT also reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising or entertainment content that consumers view on a screen–TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. SHOOT provides insights from established filmmaking talent as well as giving its readers a heads-up on the up-and-comers, as reflected in our March and October Directors Issues. For 51 years SHOOT has been chronicling commercialmaking from its infancy to maturation, providing historical contest and a mix of perspectives, showing where the industry has been in order to get a better handle on where it is and in what directions it is headed. SHOOT explores the advertising and entertainment crossover dynamic and integrated campaign strategies, providing an informed big-picture take on the business and the creative sides of advertising and entertainment while showcasing the best work–both prominent and obscure–and getting into the hearts, minds and creative spirit of the industry’s best and brightest executives and artisans in the client, agency creative, entertainment, production, post and music sectors. For further information, please visit www.SHOOTonline.com. Follow us on Facebook or Twitter.
