SHOOT®, via its SHOOT Publicity Wire Service (SPW), today announced its new SPW Video Publicity Release for sharing and promoting new screenwork, and the talented artisans who created the work, to Movie, TV, Commercial, and Web video decision-makers at movie studios, brands, ad agencies, and motion picture production companies.
Available today, the SPW Video Release, enables users to easily upload, share and promote their screenwork via the SHOOT Publicity Wire Distribution Channels. This guarantees direct access for your video release, to connect with a highly targeted, hard-to-reach, global marketplace comprised of the production executives in the movie, TV, and advertising industries.
"I've always believed creating movies, TV & commercials content and writing the publicity news release is the hard part and getting your release seen by the right people is the easy part with SPW. And now it's easier than ever with the new SPW Video Release. Because all you need is your finished work video, a short description, credits, and a teaser/thumbnail image," said Gerald Giannone, Managing Editor at SPW.
Direct To Marketplace Promotion Made Simple
A SHOOT® Video Publicity Release will put your screenwork in front of movie studios, TV networks & stations, brand clients, ad agencies, movie studios, producers, directors, production & post studios, media outlets, journalists, bloggers, researchers, social networkers, search engines, prosumers, fan sites, as well as all the other industry stakeholders and influential decision-makers that affect the filmmaking, cinema, television, commercialmaking, web and mobile video businesses worldwide. Using well established digital feeds and opt-in ePubs such as the SPW Media Alerts, The SHOOT >e.dition, Brand New[s], SHOOT Dailies, SHOOT Screenwork, and SHOOTonline.com site placement in the Sceenwork section, RSS Feeds, social feeds to Twitter, Facebook, LinkedIn and mobile SMS dynamic feed, links on the weekly SHOOT >e.dition, the SHOOTonline.com home page, and search engine optimization (SEO) for Google, Yahoo, Bing, etc. Selected releases are published in SHOOT Magazine‘s regular “On The Wire” column. Learn more about SPW Video Release Distribution
Promoting Your Work
Promotion is just as important (if not more so) than your work. Give as much thought to the title, thumbnail, and description as you do to filming or editing. You may have a great video but who will view it if it doesn't’t have an appealing teaser abstract? A good teaser abstract is your lure. The teaser abstract may be the only part of your video that ever gets seen by the public so make it attractive and put your best image forward.
The SHOOT Video Publicity Release Features:
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1 Thumbnail/teaser Image (652x400px size, 72-150dpi, RGB, JPEG format recommended)
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Up to 1000 Character Short Description (Required)
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Screenwork Credits List (required)
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No annoying pre-roll commercial overlay video from 3rd parties (i.e. don't have to watch a commercial to see commercial work)
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Youtube / Vimeo sharing link or MP4 Video File Upload Acceptable (FREE Conversion To MP4 Included if needed)
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SPW Editor Review For Quality Assurance (SPW Review checklist)
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SEO Friendly URLs to your SPW Video Release Landing Page in SHOOT Sceenwork section of site (example of video landing page)
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Public Contact Info (optional) name, phone, embedded email publicly visible for interested parties to contact author or agent directly.
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All Social Sharing & SPW Full and/or Abstract Embed Features
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Public viewing 2+ Years; members have access forever
Create "Micro-Moments" to win new clients over time
Motion picture producers have access to digital information like never before at anytime and anywhere. This 24/7/365 access leads to sudden realizations (i.e.. epiphanies) for “next moves” toward improving production quality, process, and reducing costs. They want to immediately search and find constructive information that will form strategies and develop contacts to build on these realizations. These "Micro Moments" can happen at anytime of the day or night. The information found in these "micro-moments" can be the genesis that leads to changes in their workflow processes, purchasing, vendor and talent relationships. If you don’t cater to these "micro-moments," then you're losing out on perfect marketing opportunities to be a part of your rapidly changing clients and prospects mind set. Companies and artisans that prepare, wait, and position themselves to be found in these “micro moments” become the genesis of change for their clients and prospects instead of the victim of change. The SPW Video Release is a simple, fast, means to create a “mircro-moment."
Artisans This Is Your Wake up Call…. “Market Yourself! Subtly ”
There are artisans. And, then there are best selling artisans. Are you a talented artisan hoping that someone else sells your talents for an upcoming motion picture project? You may have a long wait in today's highly competitive digital environment. Getting noticed by production and postproduction decision-makers is no easy feat. An SPW Video Release is a smart move because your potential clients engage with the SHOOT platform every day to stay connected with what's new in the industry and to learn about new methods and resources important to their success and future growth.
How To Post & Pricing
SHOOT's new SPW Video Release is available immediately and is priced at $20. USD including SPW Editor review and SPW distribution. (15% bulk purchase discounts are available and can be used over time.) Step-by-Step instructions, requirements, and How To Post Video Publicity Release screencast video can be found here: http://faq.shootonline.com/spw/how-to-post-an-spw-video-release You’ll need to login or create (Register) FREE account prior to purchase and upload.
Helpful Links Regarding SPW Video Release Posting
- How to post an SPW Video Release…
- What’s reviewed in an “SPW Quick Review?”
- My video file is not an MP4 file type, how do I use the SHOOT Transcoder?
- Do you provide any kind of analytics for a SPW news or video release?
- What’s the best, cleanest, method to add the body text of my video or news release or my profile?
- Does your site support multiple languages?
- Can I add live Links/photos/videos into my SPW releases and My SHOOT Profile Pages?
- What forms of payment do you accept for online purchases?
- What’s the best time to publish a release?
- What are the optimal specs for images posted with a publicity release in terms of dimensions, resolution, format?
About The SHOOT Publicity Wire (SPW)
The SHOOT Publicity Wire service is the publicity news & video release publishing service for the entertainment & advertising motion picture industries. SPW provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Launched in early 2008, SPW was created for a niche vertical market not necessarily being served by the larger general market publicity wire services. The SPW service is dedicated to offering an affordable, well managed, high quality distribution system as a more productive marketing option to expensive press release wire services.
The SHOOT® Publicity Wire (SPW) Service reaches movie studios, brand clients, ad agencies, producers, directors, production & post studios, media outlets, journalists, bloggers, researchers, social networkers, search engines, prosumers, fan sites, as well as all the other industry stakeholders and influential decision-makers that affect the filmmaking, commercialmaking, cinema, television, new media, web and mobile video businesses worldwide. Using digital feeds and opt-in ePubs such as the SPW Media Alerts, Brand New[s] and SHOOT Dailies, SHOOT >e.dition and SHOOT Screenwork, SHOOTonline.com site placement, archiving and indexing, RSS Feeds, social feeds to Twitter, Facebook, LinkedIn and mobile SMS dynamic texting feed, the SHOOTonline.com, SPW, and Screenwork home pages, and search engine optimization (SEO) for Google, Yahoo, Bing, etc.
Whether a movie studio, ad agency, TV network, production or post company, director, talent agency, film commission, association, services provider, equipment manufacturer, software publisher, potential clients and collaborators want to learn about what's new from you or your firm. If you have just completed work on a new campaign, film, doc or show, hired great talent, been short-listed/nominated/won an award1, are promoting an upcoming event, new research, screening or film festival you need to get the word out to an audience that's interested. The SHOOT Publicity Wire allows you to target your publicity news & video releases to the companies, agencies, editors and publications that cover your industry while also communicating releases directly to a wider business and prosumer audience of clients and prospects.
Some of the copyright owners of the over 10,000 publicity releases published, distributed, and managed by SPW: AdShare, Art Directors Guild, ASSIMILATE, Association of Commercial Producers, Black Magic Design, Bully Pictures, Camp + King, Cartoni, Chainsaw, Chelsea Pictures, CO3, Cogswell College, Concrete+Clay, Cutters Studios, Deluxe, Digital Juice, Directors Guild of America, DOLBY, Edit Workshop, Filmworkers, GPL Technologies, HOBO, Hollywood Center Studios, International Cinematographers Guild, Joseph Finn Auctioneers, jUMP, Leviathan, Manios Digital & Film, Method Studios, Mobius Awards, MTI Film, Nice Shoes, NBC Universal, SMPTE, Nonfiction, Oink Ink, Optimus, Paramount Pictures, Pixeldust Studios, Prime Focus Technologies, MPSE, Proof, Radiant Images, Red Giant, SAG-AFTRA, SIM Group, Simian, Sony Broadcast, Sony Pictures, STIR Post Audio, STORY, Synthetic Pictures, Technicolor, The Hithouse, The Traveling Picture Show Company, UK Music Awards, Visual Music, Wondros and many many more.
SPW is for leading companies, creatives, producers, executives, managers, artisans, and their publicists in ad agencies, movie studios, production houses, talent agencies, equipment and software vendors, awards shows, film festivals, independent creatives, and others to get their work and achievements seen and recognized. SPW is a timely, comprehensive, source of new product and services information for all facets of multimedia, video, and film production/distribution. pr.shootonline.com
1 Always check guild, association, contest rules before issuing release to be sure you are in compliance with the award or contest where you are in contention.
Information from this SHOOT Publicity Wire release may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post, celebrity fan sites.
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