Tuesday, January 23, 2018

My SPW NewsPage Abstract

Monday, Apr. 17, 2017
Miniac Films Finds Elevation & Innovation In adidas’ “FUTURECRAFT 4D”

To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the...