Sunday, April 22, 2018

My SPW NewsPage Abstract

Monday, Jun. 20, 2016
Tim Damon Goes The Distance For Michelin

Usually a tire spot involves tightly focused shots, but in the recent campaign for Michelin directed by Tim Damon (for agency SapientNitro) and The Reserve, a story unfolds solely for the senses.

Tunnel Vision
In a spot titled “Tunnel,” the ability to stir the senses...