TV Advertising Bounces Back; Global TV Advertising Expenditures Seen Rising 38 Percent By 2020
Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research. TV ad spend is expected to grow by 4 per cent in 2014 for the 55 countries...
