Friday, Apr. 11, 2014
SapientNitro Attracts Freezing Northeasterners to Visit Florida with Integrated Campaign
NEW YORK - () -

Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. The launch commercial features a flock of people flying in formation on a...

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